Advertising agents, also known as advertising sales agents, are responsible for selling advertisements on behalf of their organization or clients.
They may sell advertisements in the form of radio and television advertising time, advertising space in publications such as magazines and newspapers, or other forms of advertisement such as banner advertisements on websites.
There are no formal, industry-wide educational requirements for becoming an advertising agent; the requirements for getting a job in this field are set by each individual employer.
A high school diploma is typically the minimum educational requirement for an entry-level advertising agent job. Some employers however, prefer applicants with a university or college degree, particularly larger and more established media companies with large circulations, or broadcasting stations with a large audience.
Employers may or may not have a preference regarding the field of study the advertising agent has pursued. However a degree related to advertising (such as business, marketing or communications) can be very helpful in gaining the skills and competencies needed to succeed in a career as an advertising agent.
Employers are likely to be less strict on the educational requirements for advertising agent job applicants who have a proven record of successfully selling products
Advertising agency is a do or die, sink or swim type of career, and as such, it is not for everyone. It takes a certain skill set to navigate the murky waters of this career, including:
Sales skills: Advertising agents, above all else, need the ability to make sales. They need to be able to persuade people to part with their money, by convincing them that there will be a positive return on their investment, and that the advertising product they are offering is better than the competition’s.
Able to handle rejection: Having the ability to quickly overcome rejection is crucial for success as an advertising agent, as many potential clients will be unwilling to commit to the product.
Initiative: Advertising agents use initiative to keep in touch with clients, as well as actively seek new clients to expand their client base and meet their sales quotas.
Self-confidence: Advertising agents must be confident when cold calling potential clients, and when making presentations to existing ones.
Agency skills: Advertising agents need the ability to serve both company and client needs, without having to compromise one for the other.
Interpersonal skills: Advertising agents need interpersonal skills in order to build and maintain professional relationships with clients, suppliers and coworkers. They must also be able to apply these skills in order to resolve any disputes that may arise.
Employment of advertising, promotions, and marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.
If you want to become an advertising agent, and want to succeed at it, you will also need to make sure this career aligns with your interest, skills, and personality traits. Does the following describe you?
• You are skilled at selling; you are able to convince people to part with their money
• You are able to quickly bounce back from rejection
• You are willing to put in extra working hours
• You have self-confidence and a highly competitive spirit
• You have excellent communication skills, including the ability to make presentations under pressure
• You are interested in a career that offers daily challenges
• You are interested in career that allows you to have control over your earnings
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