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B.A. (Fashion Marketing and Promotion)

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Bachelor of Arts in Fashion Marketing and Promotion is an undergraduate Fashion Technology course. This programme aims to develop innovative, visionary marketers, with an excellent understanding of fashion marketing and promotion and confident communication skills. You are expected to be media-savvy, to have a strong sense of ethical and social values, and the ability to work autonomously on a wide range of fashion marketing promotions.

How is B.A. Fashion Marketing and Promotion Course Beneficial?

This programme aims to develop innovative, visionary marketers, with an excellent understanding of fashion marketing and promotion and confident communication skills. The course is beneficial for further studies such as Masters and then further higher degrees. After passing the course they can assist their own family business along with private jobs in fashion industries.

 Eligibility

  • Those who have completed the 10+2 or its equivalent exam from any disciplines having 50% marks can apply for the UG courses of 3 years in fashion designing.
  • Graduates in fashion designing can apply for the PG courses in the respective specialization fields like textiles, dress designing and so on.

B.A. Fashion Marketing and Promotion Subjects

Syllabus of Fashion Marketing and Promotion as prescribed by various Universities and Colleges.

Subjects of Study

Fashion Marketing & Promotion

Fashion Images

Design Cultures Common Module

CAD

Marketing Research and the Fashion Consumer

Fashion Trends

Historical and Contextual Studies in Fashion

Fashion Communication

Fashion Product, Buying and Merchandising

Theoretical Studies in Fashion

Fashion Marketing Strategies

Fashion Branding

Optional Fashion Module

Creative Marketing

Final Project 1 Research

Fashion Marketing Portfolio

Final Project 2 Realisation

B.A. Fashion Marketing and Promotion College

  • Delhi Degree College, New Delhi
  • Gurukul Institute of management and technology, Delhi

B.A. Fashion Marketing and Promotion Course Suitability

The course is suitable to learn specialist skills and knowledge common to the innovative business world of fashion.  Candidates should know common things about the fashion industry, promotion, buying, trends, fashion styling and fashion branding. They have creative and innovative mind as it is required in fashion industry.

 Employment Areas

  • Colleges & Universities
  • Haul Apparel - Bangalore
  • Trzy Innovationz - Delhi
  • Hidesign India Private Limited - Mumbai
  • Creative Lifestyles Pvt. Ltd. - Delhi
  • The JIFA - Chennai

 Job Types

  • Marketing Associate
  • Marketing Executive
  • Fashion Stylist
  • Fashion Designer
  • Area Sales Manager
  • Management Trainee
  • Fashion Brand & Digital Marketing Manager

 



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