B.A. Management of Tourism Business

Nov. 3, 2016, 1:59 p.m.

Bachelor of Arts in Management of Tourism Business is an undergraduate Travel and Tourism course. Tourism Business management is a sector of the wider tourism industry. Conferences, exhibitions, incentive travel, corporate hospitality, outdoor events and individual business travel are main activities entertained in it. Bachelor of Arts in Management of Tourism Business) is generally three academic year degree course and may be provided on part time basis by certain institutes. The syllabus for the course is divided into six semesters and it is job orienting in nature.

How is B.A. Management of Tourism Business Course Beneficial?

  • One can go for higher degree programs in respective subjects such as Master’s degree etc. 
  • They have the opportunities of getting services such as retail travel, currency exchange, tour operators and tourist boards. 
  • Candidates can also have jobs as passenger transport including coach, aviation, rail and waterways. 
  • They can also make the careers in museums, theme parks, zoos and heritage sites; conferences and events; accommodation services, including hotels and holiday parks.

 Eligibility

  • The candidates should complete their 10+2 or its equivalent exam in Arts stream.
  • The marks of admission for this course may vary from college to college.

B.A. Management of Tourism Business Syllabus

Syllabus of Management of Tourism Business as prescribed by various Universities and Colleges.

Sem. I

Sr. No.

Subjects of Study

 

Tourism Concepts and Principles

1

Introduction to Tourism

2

Nature of Tourism & Types of Tourism

3

Components of Tourism

4

History of Tourism

5

The Psychological Dimension

 

Tourism Business and its Impacts

1

Impact of Tourism

2

Environmental Impacts of Tourism

3

Concept of Domestic and International Tourism

4

Tourism scenario in India

5

Tourism - The existing pattern and Future trends

6

A guided tour of Domestic/International destinations for duration of 1 week to 10 days.

7

Preparation of a Case study on a Tourist destination.

8

Presentation on the Case study.

9

Visit to Amber fort. Report writing on the visit.

Sem. II

 

Natural Resources of Tourism

1

Tourism Product

2

Wildlife Tourism in India

3

Desert Tourism

4

Island Tourism with reference to Andaman & Nicobar Islands and Lakshadweep

5

Special interest Tourism or Niche Tourism

 

Cultural and Heritage resources of Tourism

1

Architectural heritage and Monuments of India

2

Heritage Tourism

3

Performing arts

4

Handicraft

5

Fairs and festivals

6

Visit to places of historical significance

7

Project on Cultural heritage of India

8

Project Presentation

Sem. III

 

Marketing for Hospitality and Tourism

1

Definition of Hospitality and Tourism marketing, Importance of Marketing, Core concepts - Needs, Wants, Demands, Products, Exchange, Markets and Relationship. Concept of Marketing Management and its philosophies.

2

Concept of a Product

3

Market Segmentation

4

New Product Development

5

Concept of Price, Factors influencing Pricing decisions, Approaches to Pricing.

 

Marketing Communication

1

Define Communication

2

Advertising

3

The concept of Public Relations

4

Destination Marketing

5

Marketing plan

6

A: A guided tour of Domestic/International destination for duration of 1 week to 10 days.

7

B: Industrial project on Marketing Strategies of a travel trade company (Visit to a travel trade company)

8

C: Project Presentation

Sem. IV

 

Travel Agency and Tour Operation Business

1

Definition of a Travel Agency and a Tour Operator, Travel trade intermediaries

2

Integration

3

Forms of Travel agency business

4

Functions of a Travel agency/a tour company.

5

Meaning, Types and importance of an Itinerary

 

Transportation & Accommodation Management

1

Hotel Industry

2

Organizational structure of a Hotel, various departments of a hotel

3

Aviation Industry

4

Airline Ticketing

5

Railways

6

Visit to a Travel agency to understand its organization and working. Report writing on the same.

7

Case study on Aviation Industry: Air India/Indian Airlines/a private airline

8

Presentation on the Case study.

9

Visit to a Hotel to understand its organization and working. Report writing on the same.

Sem. V

 

Planning & Policies for Tourism Industry

1

Introduction to Planning ,Planning for Tourism .The planning process

2

Infrastructure development

3

Planning aspect of tourism in India

4

Civil Aviation Policy 2000

5

National Tourism Policy 2002

 

Emerging concepts of Tourism

1

Meaning of sustainable development, Carrying capacity and Eco tourism-Concept, Principals of Eco tourism, Eco tourism resources of India, Eco tourism guidelines for India

2

Adventure tourism

3

MICE- Meetings ,Incentives , Conferences and Exhibitions

4

Space tourism

5

Human Resource Planning and development in Tourism

6

Industrial Training/On the Job training in a Hotel/Travel Agency/Airlines for a period of 1 month.

7

A guided tour of Domestic/International destinations for duration of 1 week to 10 days.

Sem. VI

 

Destination/Circuit development & Management

1

Tourism Destination: Definition & Concepts. Destination Life Cycle.

2

Planning and development of a destination

3

Case Study of Gods Own Country (Kerala) and Go Goa (Goa)

4

Destinations and All the Circuits in Rajasthan, Punjab, Uttar Pradesh

5

Tourism Regulation & Legislation in India - Passport, Visa, Special permits and Antiquities.

 

Information Technology and Strategic Tourism Management

1

Information and Communication Technology

2

The use of Hardware and Software in tourism organizations

3

Information Technology in tourism

4

Fundamentals of Computers

5

Computer Reservation System

6

Preparation of the Industrial training Project Report & its presentation

7

Visit to the Office of Rajasthan Tourism Development Corporation, Jaipur. Report writing on the same.

8

Visit to a Ticketing Agency. Report writing on the same.

 

B.A. Management of Tourism Business College

  • IIS University - International College for Girls - ICG, Jaipur

B.A. Management of Tourism Business Course Suitability

  • Those who are willing to go for teaching fields at higher degree level i.e. college and university level both in private and government institutions can go for the course.
  • They should have an understanding of the principles essential for successful tourism management; knowledge of activity in the private sector as well as knowledge of the public and not-for-profit sectors (including tourist boards). 
  • Other essential skills are the ability to analyze tourism in the communities it affects; the ability to evaluate the relationships between consumers and the providers of tourism services.
  • Candidates should have friendly personality; ability to handle people, verbal fluency and aptitude for languages which are essentials to be successful in the field.

 Employment Areas

  • Colleges & Universities
  • Sport and Tourism Sector
  • Consulting and Management Firms
  • Zoos and Heritage Sites
  • Museums
  • Theme Parks

 Job Types

  • Ticketing Assistant
  • Cabin Crew
  • Tour Management Executive
  • Travel Agent
  • Tourist Guide
  • Immigration Consultant
  • Travel Executive
  • Front Office Executive
  • Transport Officer
  • Operations Executive
  • Tour Operator


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