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Bachelor of Business Administration in Auto Retailing is an undergraduate Retail Management course. Auto Retailing is the business of selling two-wheelers and four-wheelers through an organized network of dealers in the automobile sector. It is an undergraduate program in the field of transportation with duration of three years. Program creates industry-ready marketing professionals trained specifically for the Auto Retailing and Marketing of Services associated to the sector. Course is designed to create industry ready, marketing professionals customized for the Auto Marketing and Marketing of Services associated to the sector. IT is also aimed to expose participants to various aspects of the Automobile industry, helping them understand and develop skills to manage challenges faced in sales and marketing of products and allied services.
How is B.B.A. Auto Retailing Course Beneficial?
After Degree students can go for further Master Degrees and then research work. They can have technical and supervisory positions as sales head, sales supervisor, retail supervisor, sales coordinator and front office customer relation officer. The graduate course provides them good understanding of retailing business and other skills required for its smooth functioning.
Eligibility
- Students who have successfully passed 12th Standard/HSC/10+2 (or equivalent Level of Examination) from any recognized Board.
Syllabus
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Subjects of Study |
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Business Mathematics |
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Business Organization |
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Business Computing |
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Introduction to Aviation Industry |
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Business Accounting |
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Business Communication I |
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Business Economics I |
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Business Statistics |
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Business Economics II |
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Organizational Behaviour |
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Financial Management |
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Marketing Management |
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Business Communication II |
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Consumer Behaviour and Market Research |
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Introduction to Automotive Industry |
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Operations and Materials Management |
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Logistics and Supply Chain Management |
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Human Resource Management |
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Automotive Materials / Material Management |
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Research Methodology and Report Writing |
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Integrated Marketing Communication |
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Marketing of Services |
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CRM and e-CRM |
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Industrial Visit |
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Business Policy and Strategy |
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Automotive Marketing Distribution/Sales and Distribution Management |
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Automotive Internet Marketing |
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Brand Management |
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Summer Internship |
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Dissertation I |
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Total Quality Management |
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B2B Auto Retailing |
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Entrepreneurship and Venture Management |
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Dissertation II |
Course Suitability
- Candidate should be able to establish and maintain good working relationships with several finance sources, factory and the like others. They should also be able to complete all required paperwork in an accurate and timely manner and makes all required disclosers to customers. They should also have the ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
B.B.A. Auto Retailing College
- University of Petroleum and Energy Studies - UPES, Dehradun
Employment Areas
- Educational Institutions
- Confidential via HeadHonchos - Pune
- EV World Group - Aurangabad
- Mahindra Lifespace Developers Ltd. - Hyderabad
- Genuine Management Services Pvt. Ltd. - Vijayawada
Job Types
- Brand Manager
- Advertising Account Executive
- District Sales Manager
- Small Business Owner
- Market Researcher
- Sales Representative
- Public Relations Director
- Buyer
- Auto Centre Manager
- Retail Store Manager
- Strategic Auto Retail Accounts Representative
- Retail Sales Manager
- Promotions Manager
- Retail Credit Manager
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