B.B.A. Auto Retailing

Dec. 26, 2016, 1:53 p.m.

Bachelor of Business Administration in Auto Retailing is an undergraduate Retail Management course. Auto Retailing is the business of selling two-wheelers and four-wheelers through an organized network of dealers in the automobile sector. It is an undergraduate program in the field of transportation with duration of three years. Program creates industry-ready marketing professionals trained specifically for the Auto Retailing and Marketing of Services associated to the sector. Course is designed to create industry ready, marketing professionals customized for the Auto Marketing and Marketing of Services associated to the sector. IT is also aimed to expose participants to various aspects of the Automobile industry, helping them understand and develop skills to manage challenges faced in sales and marketing of products and allied services.

How is B.B.A. Auto Retailing Course Beneficial?

After Degree students can go for further Master Degrees and then research work. They can have technical and supervisory positions as sales head, sales supervisor, retail supervisor, sales coordinator and front office customer relation officer. The graduate course provides them good understanding of retailing business and other skills required for its smooth functioning.


  • Students who have successfully passed 12th Standard/HSC/10+2 (or equivalent Level of Examination) from any recognized Board.


Subjects of Study

Business Mathematics

Business Organization

Business Computing

Introduction to Aviation Industry

Business Accounting

Business Communication I

Business Economics I

Business Statistics

Business Economics II

Organizational Behaviour

Financial Management

Marketing Management

Business Communication II

Consumer Behaviour and Market Research

Introduction to Automotive Industry

Operations and Materials Management

Logistics and Supply Chain Management

Human Resource Management

Automotive Materials / Material Management

Research Methodology and Report Writing

Integrated Marketing Communication

Marketing of Services

CRM and e-CRM

Industrial Visit

Business Policy and Strategy

Automotive Marketing Distribution/Sales and Distribution Management

Automotive Internet Marketing

Brand Management

Summer Internship

Dissertation I

Total Quality Management

B2B Auto Retailing

Entrepreneurship and Venture Management

Dissertation II

Course Suitability

  • Candidate should be able to establish and maintain good working relationships with several finance sources, factory and the like others. They should also be able to complete all required paperwork in an accurate and timely manner and makes all required disclosers to customers. They should also have the ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.

B.B.A. Auto Retailing College

  • University of Petroleum and Energy Studies - UPES, Dehradun

Employment Areas

  • Educational Institutions
  • Confidential via HeadHonchos - Pune
  • EV World Group - Aurangabad
  • Mahindra Lifespace Developers Ltd. - Hyderabad
  • Genuine Management Services Pvt. Ltd. - Vijayawada

Job Types

  • Brand Manager
  • Advertising Account Executive
  • District Sales Manager
  • Small Business Owner
  • Market Researcher
  • Sales Representative
  • Public Relations Director
  • Buyer
  • Auto Centre Manager
  • Retail Store Manager
  • Strategic Auto Retail Accounts Representative
  • Retail Sales Manager
  • Promotions Manager
  • Retail Credit Manager

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