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The media and entertainment industry in India consists of many different segments under its folds such as television, print, and films. It also includes smaller segments like radio, music, OOH, animation, gaming and visual effects (VFX) and Internet advertising.Entertainment industry in India has registered an explosive growth in last two decades making it one of the fastest growing industries in India. From a single state owned channel, Doordarshan in the 1990s there are more than 400 active channels in the country. Worldwide, 2010 saw the global economy begin to recover from a steep decline in 2009. Improved economic conditions in 2010 played a major role in a rebound in customer spend. Since the world economy begin to recover from the global financial crisis of 2008, improved economic conditions played a major role in rebound in consumer spend. While India was not critically impacted by the downturn in 2008 and 2009, it demonstrated one of the highest growth rates ...

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By Nsim Team

 

Aishwarya Rai, now called Aishwarya Rai Bachchan after her marriage, is an Indian model and actress. She first shot to international fame after winning the Miss World 1994 pageant. After modeling for a few years, she ventured into the film industry as an actress. Through her beauty and acting talent, she has made a respectable position for herself in the Hindi film industry. Holding two Filmfare Awards and also the Padma Shri from the Government of India, she has been named by the Indian and international media as "the most beautiful woman in the world". She entered into the film industry with hardly any acting experience, but with each year of experience, and with the guidance of the seasoned directors, she has emerged as one of the finest actresses of Bollywood. Rai made her movie debut in Mani Ratnam’s Tamil film ‘Iruvar,’ and after two years she caught the attention of Bollywood with the ...

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