Bachelor of Arts in Fashion Merchandising and Production is an undergraduate course. This is an undergraduate 3 year programme that offers student a unique opportunity to explore the relationship between innovative design and contemporary technology concept. The students will study the processes involved in the production of various fashion garments as these are the basic requisites for any successful Merchandiser. Fashion Merchandising and Production provides an opportunity to challenge clothing through technology, and in the process, develop innovative techniques for mastering fashion. Programme ensures to interact competently with other non-specialized areas of functioning necessary for competent design technologists. The programme emphasizes on intensive theoretical and applied training in core areas of Apparel production, supply chain management, textiles, and apparel merchandising and computer application.

How is B.A. (Fashion Merchandising and Production) Course Beneficial?

This programme aims to develop innovative, visionary marketers, with an excellent understanding of Fashion Merchandising and Production and confident communication skills. Course is beneficial for further studies.


•    Those who have completed the 10+2 or its equivalent exam from any disciplines having 50% marks can apply for the UG courses of 3 years in fashion designing.
•    Graduates in fashion designing can apply for the PG courses in the respective specialization fields like textiles, dress designing and so on.


Course Name

 Introduction to Textile Material

 Pattern Making

 Basic Merchandising-1

 Introduction to Management

 Elements of Fashion and Colour

 CAD Software 'Photoshop'

 Written Communication

 Elements of Management

 Introduction to Garment Construction

 Basic Merchandising - II

 Introduction to Yarn Structure

 Basic Marketing


 Wet Processing & Textile Finishes - I

 Pattern Making-Men's Wear

 Garment Construction- Men's Wear

 Production Methods

 Basic Retailing

 Marketing Principles

 Wet Processing & Textile Finishes- II

 Pattern Making Women's Wear

 Garment Construction Women's Wear

 Pattern Grading & CAD

 Production Process

 Retail Planning

 Entrepreneurial Development - I

 Basic Research - I

 International Trade

 Production Systems

 Production Planning and Control

 Production Costing


 Research Methodology

 International Trade Policies

 Working of Production House

 ERP Production

 Entrepreneurial Development-II


 Product Pricing and Sourcing


•    Galgotias University (GU)

Course Suitability

This course aims to create innovative and creative fashion designers with the practical and technical ability to achieve success. On graduating, students will have gained a comprehensive portfolio of skills, representing their creative design, evocative illustration, range building and garment manufacture abilities. This will be complemented by an in-depth understanding of production (computerized pattern cutting and mass production) and marketing (brand creation and promotion).

Job Types

•    Marketing and related specialist communications roles
•    Brand marketing (including retailers)
•    PR/press (in-house or agency)
•    Specialist communications (e.g. digital marketing agency)
•    Advertising
•    Event management
•    Styling
•    VIP/Personal Shopping (mainly department store)

Share with social media:

User's Comments:

No comments there.

Yotam Solomon - Biography

Yotam Solomon - Biography

Sept. 27, 2017, 4:44 p.m.

Yotam Solomon is an up and coming fashion designer in Los Angeles. Inspired by his passion for music and art, the Israeli born Solomon has quickly become the youngest fashion desig..

Read More

Carolina Herrera - Biography

Carolina Herrera - Biography

Sept. 27, 2017, 3:02 p.m.

Carolina Herrera is a Venezuelan-American fashion designer, known for her elegance and class in dressing celebrities around the world. Born to a wealthy family and coming from a pr..

Read More

Hussein Chalayan - Biography

Hussein Chalayan - Biography

Sept. 27, 2017, 1:13 p.m.

Hussein Chalayan is a Cypriot-British fashion designer known for infusing intellectual concepts into his designs. Hailed to be one of the most experimental and innovative designers..

Read More

Stella McCartney - Biography

Stella McCartney - Biography

Sept. 27, 2017, 12:42 p.m.

Stella Nina McCartney is an English fashion designer, who runs her own brand called ‘Stella McCartney’. She operates 17 freestanding stores in various locations including Manhattan’s Soho, ..

Read More

Diane von Fürstenberg - Biography

Diane von Fürstenberg - Biography

Sept. 27, 2017, 11:55 a.m.

Diane von Furstenberg – born Diane Simone Michelle Halfin – is a Belgian-American fashion designer and entrepreneur. More popularly known as DVF, she is the founder of ..

Read More

Karl Lagerfeld - Biography

Karl Lagerfeld - Biography

Sept. 27, 2017, 11:12 a.m.

The creative power behind Chanel’s multi-million dollar business enterprise, Karl Lagerfeld is widely regarded as the ‘Emperor’ of the fashion world. He has reign..

Read More

Collette Dinnigan - Biography

Collette Dinnigan - Biography

Sept. 26, 2017, 2:43 p.m.

Collette Dinnigan is an Australian fashion designer. She started as a lingerie designer and then moved onto evening trousers and blouses. At the start of her career she found out t..

Read More

Jennifer Lopez - Biography

Jennifer Lopez - Biography

Sept. 26, 2017, 1:18 p.m.

One of the extremely popular entertainers of today, Jennifer Lopez has shown her versatility to the world as a dancer, actor,fashion designer and singer. She is still considered by..

Read More

Marketing Research

Marketing Research

Sept. 23, 2017, 12:19 p.m.

Marketing Research course is designed for professionals in any business or functional area that require a top-level understanding of marketing in order to make informed strategic business decisions for their..

Read More

Kylie Jenner - Biography

Kylie Jenner - Biography

Sept. 12, 2017, 11:23 a.m.

Kylie Jenner is a famous American socialite, reality television star, model and fashion designer. She rose to fame, along with her family, with the E! network reality TV series 'Keeping Up with the Karda..

Read More

Do you want to subscribe for more information from us ?

(Numbers only)