By Nsim Team
If you want to become a survey researcher, you first need to determine if this career path is a good fit for your skills, interests and personality traits. If the following description sounds like you, then you’re probably well suited for a career as a survey researcher:
• You have an interest in market psychology and behavior
• You have an interest in analyzing and interpreting statistical data
• You are able to design or choose a survey and survey method that best captures the desired information
• You are able to effectively analyze research data and draw conclusions from it
• You enjoy coordinating information with others
Survey researchers design, develop and conduct surveys that are used by political parties, market researchers, government agencies and other organizations. Survey researchers may also supervise the interviewers who are conducting the surveys.
To become a survey researcher, you typically need at least a bachelor’s degree in a field such as marketing, survey research, statistics, mathematics or the social sciences.
A bachelor’s degree in one of these fields will likely qualify you for many different types of entry-level positions in survey research. If you want to get a mid or senior-level technical position in survey research, you will likely need a master’s or doctoral (Ph.D.) degree.
If you’re interested in becoming a survey researcher, you should take courses in research methods, survey methodology, and statistics. You will also benefit from taking business courses, such as marketing and consumer behavior, and social science courses, such as psychology, sociology, and economics.
In order to become effective in a career as a survey researcher, you need to posses a certain set of skills. These skills will allow you to perform your job duties with competence, and are likely to be listed as required skills on survey researcher job postings.
• Proficient with statistical and data analysis software
• Able to design or choose a survey and survey method that best captures the desired information
• Able to apply statistical techniques to large amounts of data
• Able to effectively analyze research data and draw conclusions from it
• Able to recognize survey design issues
• Excellent listening, communication and presentation skills
• Able to identify factors that may enhance product or service acceptance
• Able to determine the nature and size of market segments
Survey researchers may be employed on a part-time, full-time, temporary or contractual basis by the following types of organizations:
• Manufacturing, processing, distribution and other large corporations
• Market research companies
• Management consulting firms
• Advertising and marketing agencies, including consulting agencies
• Business associations
• Political consulting companies
• Municipal, provincial/state and federal government departments
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