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B.B.A. Media Management or Bachelor of Business Administration in Media Management is an undergraduate Media and Event Management course. Course in Media Management trains managers for the media, whose task it is to develop useful and economically viable concepts in companies and organizations, to competently see their implementation through and to evaluate the results. Course includes Principles of Digital Media and Entertainment, Social Networking and Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics. Candidates will study core business areas, such as accounting, marketing, economics and management. And you’ll learn the importance of digital law, digital marketing, project management, social networking and new interactive technologies.
How is B.B.A. Media Management Course Beneficial?
• Many graduates pursue a Master of Business Administration degree (MBA). Course helps to find employment in leadership and support roles in the media economy, but also in media-related areas of industrial and service businesses.
• Students can have careers across the media sector, including economics, business strategy, media policy, intellectual property rights and marketing.
Course Suitability
• They should have knowledge and practical skills in a range of areas in communication and media management, including public relations, writing and reporting for the media, publishing, digital media techniques, and advertising.
• They should have interpersonal and communication skills as they have to deal with different types of personalities.
• They should have good knowledge of social media and its management
Eligibility
• The basic eligibility criterion for pursuing B.B.A. (Media Management) degree is Science / Commerce stream with minimum 50% marks at Higher & Senior Secondary level (10th & 12th).
B.B.A. Media Management Syllabus
Syllabus of Media Management as prescribed by various Universities and Colleges.
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Sem. I |
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Sr. No. |
Subjects of Study |
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1 |
Introduction to Management & Leadership (Online) |
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2 |
Business Economics I |
|
3 |
Business Mathematics |
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4 |
Business Accounting |
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5 |
Business Computing |
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6 |
Business Communication I |
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7 |
Community Service 1 |
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Sem. II |
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|
1 |
Business Economics II |
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2 |
Business Statistics |
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3 |
Financial Management |
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4 |
Business Communication II |
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5 |
Marketing Management |
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6 |
Media and Culture |
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7 |
Community Service 2 |
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Sem. III |
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|
1 |
Brand Management |
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2 |
Organizational Behavior |
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3 |
Franklin Gothic |
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4 |
Communication Theories |
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5 |
Event Management |
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6 |
Open Elective 1* |
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7 |
Evolution of Media |
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Sem. IV |
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|
1 |
Human Resource Management |
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2 |
Advertising & Sales Promotion |
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3 |
Research Methodology & Report Writing |
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4 |
Industry Visit |
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5 |
Digital Communication and New Media |
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6 |
Open Elective 2 * |
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7 |
Program Elective 1* |
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8 |
Public Relation and Mass Communication |
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Sem. V |
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1 |
Customer Relationship Management |
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2 |
Business Policy & Strategy |
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3 |
Summer Internship |
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4 |
Dissertation I |
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5 |
Publishing books, magazines & websites |
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6 |
TV Production and Programming |
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7 |
Programme Elective 2 |
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Sem. VI |
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1 |
Businss Information System |
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2 |
Entrepreneurship & Venture Management |
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3 |
Dissertation II |
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4 |
Programme Elective 3 * |
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Open Electives * |
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1 |
Physical Fitness & Wellness |
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2 |
Personal Selling |
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3 |
Mercantile Law |
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4 |
Competitive Intellingence |
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5 |
Introduction to Psychology |
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6 |
Introduction to Sociology |
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7 |
Corporate Social Responsibility |
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8 |
Introduction to Philosophy |
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|
Program Electives * |
|
1 |
Managing Print Media |
B.B.A. Media Management Colleges
- M.S. Panwar Institute of Communication and Management, Solan
- Zee Institute of Media Arts - ZIMA, Mumbai
- Asian Business School - ABS, Noida
Management Employment Areas
- Entertainment & Social Media
- Digital Marketing Companies
- The Web
- Educational Institutions
Job Types
- Social Media Strategist/Writer
- Digital Media Consultant
- Social Media Analyst
- Media Planner
- Social Media Agents
- Media Operations Lead
- Teacher/Lecturer
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