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M.B.A. Media Management or Master of Business Administration in Media Management is a postgraduate Media and Management course. The media and entertainment (M&E) industry is one of the fastest growing industries. M.B.A. (Media Management) candidate learn various segments of media industry like film, televisions, advertising, print media and music. In M.B.A. (Media Management) will cover varied subjects including Film entertainment, Broadcast entertainment ( both TV & Radio) and AVGC (Animation, Visual Effects, Gaming & Computer Graphics), New & Interactive Media and Event Management. After passing the course, applicants have many career options in educational and non-educational fields along with further study options.
How is M.B.A. Media Management Course Beneficial?
- MBA Media Management offers an opportunity to learn process of making media products and principles of business management.
- They can seek jobs in areas like radio, print journalism, publishing, public relations, research, advertising and television.
- Candidates also can have career opportunities in digital production/management, online content manager and various others in technical department.
- Students having good academic records can go further higher research studies.
Course Suitability
- M.B.A. (Media Management) is suitable for candidates who want to understand and enter the ever growing media industry, whether it is Indian film industry or Hollywood, TV industry or online media industry or a print media industry.
- They must possess skills like critical analysis, research, a broad commercial and cultural awareness of the media and creative industries.
- Applicants also should have teamwork spirit, initiation and development of creative work in writing, audiovisual or other electronic media, a flexible, creative and independent approach to tasks.
- The ability to work to a brief and meet deadlines also is necessary for it.
Eligibility
- Candidate with Bachelor’s Degree in any stream from any approved or recognized university is eligible to take admission to the program.
Syllabus
Syllabus of Media Management as prescribed by various Universities and Colleges.
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Sem. I |
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Sr. No. |
Subjects of Study |
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1 |
Mgt. Process and Perspectives |
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2 |
Organizational Behaviour |
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3 |
Managerial Economics |
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4 |
Management Accounting |
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5 |
Quantitative Techniques |
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6 |
Computer Aided Management |
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7 |
Total Quality Management |
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8 |
Business Communication |
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Sem. II |
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1 |
Human Resource Management |
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2 |
Marketing Management |
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3 |
Financial Management |
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4 |
Business Laws |
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5 |
Research Methodology |
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6 |
Production and Operations Management |
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7 |
Economic Environment of Business |
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8 |
Business Ethics |
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Sem. III |
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1 |
Principles of Mass Communication |
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2 |
Media Ethics and Laws |
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3 |
News Reporting and Editing |
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4 |
Media Management and Development |
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5 |
Professional Journalism |
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6 |
Print Media Management |
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7 |
Electronic Media Management |
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8 |
Public Relations Management |
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Sem. IV |
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1 |
Management Information Systems |
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2 |
Logistics & Supply Chain Management |
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3 |
Management Control Systems |
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4 |
Strategic Management |
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5 |
Project Management |
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6 |
Entrepreneurship Development |
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7 |
Corporate Governance |
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8 |
Master's Thesis |
M.B.A. Media Management Colleges
- ZEE Institute of Media Arts - ZIMA, Mumbai
- Aizaz Rizvi College of Journalism and Mass Communication - ARCJMC, Lucknow
- Amity University - Noida, Noida
- Manipal University, Manipal
M.B.A. Media Management Employment Areas
- Cable TV Operation
- Online Media Portals
- Media Management Companies
- Private FM stations
- Film Production
- Educational Institutions
M.B.A. Media Management Job Types
- Film Producer
- Management Trainee
- Digital Media Manager
- Social Media Manager
- Digital Media Analyst
- Assistant Manager
- Marketing Communication Executive
- Online Media Analyst
- Account Manager
Related Links: B.B.A. Media Management
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