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M.A. Media Management

Dec. 19, 2016, 2:39 p.m.

Master of Arts in Media Management is a postgraduate Media and Management Course. Media Management is a process of keeping track of media files via clip properties such as log notes, comments, scene number, shot/take number and so on. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models. The course content includes business of media, management principles, organizational behaviour, media economics, finance for media, media policy, operations management, media planning, marketing research and consumer behaviour, customer relationship management, event management and public relations.

How is M.A. Media Management Course Beneficial?

  • The course enhances student’s current careers or builds new ones. They can work in fields ranging from advertising, non-profit management and media research, to media advocacy and education.
  • Candidates can seek employment in sectors such as radio, print journalism, publishing, public relations, research, advertising and television.

Eligibility     

  • Graduation or any other equivalent qualification with minimum 50% marks.
  • Some of the very reputed institutes conduct entrance examination for admission.

Syllabus                                                       

Sr. No.

Subjects of Study

1

Social Media and Social Change

2

Media Management

3

Media and the Urban Environment

4

Transnational Media Studies

5

Documentary Studies

6

Film and Video

7

Sound Studies and Acoustic Environments

8

Media Design

9

Special Research Topics

M.A. Media Management College

  • M.O.P. Vaishnav College for Women (Autonomous), Chennai

Course Suitability

  • The course is suitable for students aiming to pursue professional and management careers in media-related industries.
  • They should be able to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change.
  • They should have the ability to engage one-on-one with your audience and form a more personal connection.

Employment Areas

  • Colleges & Universities
  • Publishing Houses
  • Radio
  • Journalism
  • Research
  • Advertising Companies
  • Television

Job Types

  • Film Producer
  • Channel Head
  • Digital Media Manager
  • Social Media Manager
  • Account Assistant/Accounts Executive
  • PR & Media Relations Manager
  • Circulation Manager
  • Digital Media Analyst


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