B.A. Advertising and Brand Management

March 2, 2017, 1:43 p.m.

Bachelor of Arts in Advertising and Brand Management is an undergraduate Advertising course. The course primarily aims at imparting the candidates with basics of the advertising sale along with detailed aspects of brand management promotion. The course contains subjects that deal with the manner by which candidates can understand how business institutes get the establishment to underway the different ways of achieving these measures. The course enables the candidates by proper balance of the practical exposure and theoretical concepts. The course covers a deep analysis of the several planning campaign. Practicing of strategies involving even management and sales promotion are an integral part of the course at th under graduate level. The duration of the course is three years and provides many career opportunities to candidates after its successful passing.

How is B.A. Advertising and Brand Management Course Beneficial?

The candidates earn career opportunities in organization that relate to planning as well as management several corporate and private based campaigns. The organizations that relate to sales promotion also offer career to the interested candidates. Students will be equipped with the necessary skills and knowledge to develop careers in the creative industries as account planners, creative managers, researchers, media planners/buyers and copywriters. Some graduates may enter these industries from the agency side, others from the client side. These roles are highly regarded in business overall and not just in the creative industries.

 Eligibility

  • The candidates who are willing to study this discipline have to get minimum required marks of 50% in their school leaving 10+2 level. 
  • The candidates need to be at a minimum age of sixteen years at the date of admission and the upper age limit is twenty one. The upper age limits of the candidates who belong to the reservation category are relaxed by three years.

B.A. Advertising and Brand Management Syllabus

Syllabus of Advertising and Brand Management as prescribed by various Universities and Colleges.

Year I

Subjects of Study

First, there is introductory marketing; you then select an advertising and marketing related subject such as Culture, Media and Film, Design, Management Science, Psychology, Sociology or Art.  The third subject is a free choice – you may choose from any subject offered in the University.

Year II

Core subjects include marketing research, advertising, digital marketing, advertising simulation, consumer behaviour, marketing in the supply chain plus other optional subjects in marketing or a related discipline. 

Year III

Core subjects include strategic marketing, advertising research consultancy, brand strategy, integrated communications plus other optional subjects in marketing or a related discipline. 

 

B.A. Advertising and Brand Management College

  • I.I.S. University - International College for Girls (ICG), Jaipur

B.A. Advertising and Brand Management Course Suitability

Course is suitable for those who want to develop key advertising and brand communication skills focusing on creative practice underpinned by strategic thinking. They should have creative practice, theory and marketing, a clear understanding of the integration of creative activities and marketing functions. They also possess skills like an exciting mix of creative practice, theory and marketing, live briefs, team projects and research identifying changing markets, trends, target audiences and customer needs.

 Job Types

  • Manager - Advertising and Brand
  • Account Executive - Online Brand Management
  • Marketing Executive & Brand Management
  • Assist. Brand Manager
  • Branding Manager - Marketing
  • Manager - Brand Marketing
  • Advertising Intern/Trainee
  • Business Development Executive
  • Sales Executive - Advertising
  • Client Servicing & Key Account Manager


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