A critical part of success on YouTube demands that creators produce engaging, high-quality content that viewers will enjoy. Also, having the correct video/audio equipment and editing software is essential to producing fantastic videos. Camtasia, and YouTube offers a basic video editor, but there are many free and paid alternatives including:
Choosing video software is only half of the battle. You’ll need to consider how you’re going to succeed in channel development by understanding branding, YouTube search engine optimization, analytics, marketing, monetization, and so on. Here are several tools, services, and resources to help you in these areas.
VidIQ is the first YouTube audience development and management suite that helps individuals, brands, networks, and agencies grow their views and subscribers through collaborative tools that empower teams at every step of their workflow. Their end-to-end solution includes analytics and reporting, YouTube SEO, influencer identification, comment management, and competitive intelligence tools. VidIQ’s professional services include brand strategy and channel optimization.
VidIQ’s Vision Chrome extension, which enables me to:
Hootsuite is one of the premium tools to run my online business, and they’re the most widely used social media management tool. Users can schedule and post updates to pages and profiles for Facebook, Twitter, LinkedIn, Instagram, WordPress, and other sites from a dashboard. Hootsuite offers 160+ free and paid apps through their app directory including YouTube, VK, Tumblr, and other popular applications.
With Hootsuite, you can do the following with YouTube:
TubeBuddy’s browser extension adds a layer of functionality on top of YouTube’s website. Features cover several categories including productivity, workflow, SEO, promotion, and analytics. Some of the many things you can do with TubeBuddy are:
Bulk updates to your videos, like adding cards in just a few clicks
SEO audits of your videos to find the best opportunities and tags
Find/replace on your videos just as if you were using a word processor
Generate professional custom thumbnails using screenshots and branding/text layers
Engage your audience quicker and more efficiently
Export your list of subscribers and their social profiles
Get details and analysis of competitor channels
Promote your new upload across all other videos
YouTube Creator Hub and Academy
The Creator Hub is a destination for resources to help you make great videos, find your audience, and grow your channel. The Creator Academy has a vast catalog of tutorials to challenge and inspire your creativity. The lessons will give you the inside scoop on how to shoot and edit amazing videos. Also, they have a YouTube channel featuring tips and tricks. This is an excellent place to learn about all things YouTube channel development.
Tubefilter, Inc., the leading digital entertainment media company covering the online video industry, is the definitive source for industry news, program reviews, and industry events and online entertainment market intelligence services..
Tubular Insights (formerly ReelSEO) is a leading resource for analysis, tips, and trends for the online video and internet marketing industries. They offer expert advice, guidance, and commentary about the world of online video to guide internet marketers and video content producers.
Tubular Insights is the only company that tracks all video content cross-platform, all-device, and globally. They analyze over 2.5 billion videos and the viewing habits of more than 400 million consumers across 30+ platforms to produce actionable insights that result in winning online video strategies. Furthermore, they offer one of the most extensive blogs about video and YouTube topics and provide various guides. Lastly, you can search for the top video creators and publishers on YouTube, Facebook, and Instagram.
SEO, KEYWORDS, AND TAGS
YouTube isn’t just about unboxing videos; it’s the second largest search engine on the web behind Google. Like Google, appearing on the first page of YouTube search results is critical to attracting clicks and views. To achieve this requires robust knowledge of YouTube SEO factors to improve your video rank.
For YouTube SEO and keyword activities,
Google Keyword Planner is a tool that helps to build new Search Network campaigns or expand existing campaigns. You can research keywords and ad group ideas, historical statistics, keywords trend, and so on.
SEMRush offers a keyword tool that is driven by its huge dataset of search data from 26 different countries. SEMRush results return keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and current rankings for a keyword.
This tool scrapes and suggests keyword ideas from Google, YouTube, Bing, and even Amazon. You can choose suggested keywords from every Google TLD, language, and location and there are similar options for the other engines they support. For free, you get hundreds of suggested keywords, but you need a paid plan to access search volume estimates.
As you type into YouTube’s search engine, you see suggestions. These results indicate demand for these topics, for example, “how to increase sales.”
CHANNEL DATA AND ANALYTICS
Do you want to understand how your channel is doing through data and analysis? If yes, there are several routes to take.
Nestled within your Creator Studio side panel, you can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There’s a ton of data available in different reports, like the watch time, traffic sources, and demographics reports. To learn more about YouTube Analytics, check out these articles published by WordPress plugin and SEO experts Yoast (Yoast Watch Time and Engagement Reports).
Google Analytics is a free web service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing. The service is available to anyone with a Google account. It lets you measure your advertising ROI as well as track your video and social networking sites and applications.
You can integrate your channel with Google Analytics to get a better understanding of activities. This may be helpful if you use multiple Google products and want to share data across your linked accounts.
BirdSong Analytics is a leading pay as you go social media analytics tool. It’s used by social media practitioners, journalists, publishers, and researchers in 120 countries around the world. With every report, they provide in-depth analysis of audience and activity, with the option to export data for offline analysis. Their mission is to give the world social media data that is simple to use, reasonably priced, and without monthly fees. You can use them to access:
Social Blade is one of the longest-running YouTube statistics tracking websites and allows you to see your channels growth with ease. They also offer Instagram and Twitch statistics too, enabling you to track your reach across multiple social media platforms simultaneously. Here’s what they offer:
This is a free tool that displays your channel’s subscriber count in real time. It’s basically a giant ticker that updates every second. If you are running promotions or live streams, it provides instant gratification for your growth efforts. You can adjust the color of the Live Subscriber Count to match your channel and add sound. Also, some creators make it visible to live viewers to encourage channel subscriptions.
MONETIZATION AND FUNDING
Google AdSense is a program run by Google that allows publishers to serve automatic text, image, video, or interactive media advertisements, that are targeted at viewers. These ads are administered, sorted, and maintained by Google. Publishers can generate revenue on either a per-click or per-impression basis.
YouTube earnings are added to your AdSense payments page before the 15th of each month and included in your payment if your total earnings exceed the payment threshold. However, your estimated AdSense earnings will not reflect your YouTube earnings. This is perfectly fine for those who don’t monetize or use AdSense elsewhere.
You can use fan funding to let your viewers make voluntary payments to support your channel. When you turn on fan funding, your viewers see a button on your channel that lets them donate money.
Super Chat is a new way for fans and creators to interact through live streams. Fans can purchase Super Chats to highlight their messages within the live chat stream. Super Chats stand out from other messages in two ways:
The color of your Super Chat, the period of time it stays pinned, and the maximum message length are determined by the purchase amount.
Patreon is a way to get paid for creating the things you already create (videos, songs, whatevs, etc.). Fans pledge a few bucks per month or per item released and the money goes to the creator. It doesn’t matter where creators create content, for example, YouTube, Vimeo, and SoundCloud.
THUMBNAIL DESIGN & FREELANCE WORK
Thumbnails are crucial to capturing the attention of viewers. YouTubers must have design skills or can outsource their thumbnails needs to inexpensive graphic designers on freelance sites.
Pixlr Editor is an amazing photo editor for all your editing needs. You gain full control over your images, including layers and effects. Their web apps are powerful and let you apply quick fixes, crop, rotate, and add style to make any photo beautiful.
With Canva, you can design presentations, social media graphics, and more with thousands of beautiful layouts. Also, you can enrich your chosen snapshot with text and design elements, or create a clean-cut thumbnail design for a synchronized playlist or channel. With their tools and easy-to-navigate interface, you can easily customize your YouTube thumbnails.
There are many freelancers on Fiverr to help you with your graphic design and other YouTube needs. Fiverr is the world’s largest marketplace for digital services starting at just five dollars. Visit their top YouTube gigs.
VidIQ, Hootsuite, Tubebuddy, and Socialblade are available in the Chrome Web Store. These extensions are excellent and much better than one-off tools like Tags for YouTube.
There are countless YouTube apps for Facebook page owners. These apps enable you to add a tab to feature your videos. The YouTube Tab app (500K+ monthly users), and Woobox are fantastic options.
Channel development and management apps are few and hard to find on both Google Play and Apple stores. What you’ll mostly find are video creation and editing apps such as Flipagram, VivaVideo, and numerous others for mobile video production. Your best bet for channel management is YouTube’s Creator Studio app, which makes it fast and easy to manage your channel on the go. Its features include:
GRAMMAR, SPELLING, AND PUNCTUATION
Grammarly is to check YouTube titles and descriptions for errors. Grammarly is free and comes highly recommended.
Related Links: Professional Video Editing Tips and Techniques
Dec. 3, 2018, 11:38 a.m.
Advertising copywriters work closely with other creative (visual) agency staff in the conception and production of the verbal and messaging elements of advertising campaigns.