M.M.M.

Dec. 16, 2016, 3:04 p.m.

Master of Mass Media is a postgraduate Mass Communication course. Regarding Mass media it refers, collectively, to all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications, and to the organizations which control these technologies. The course duration is two years. Master of Mass Media course may also be offered by some certain institutes on part time basis. It also career providing in nature the opens many jobs after its successful completion.

How is Master of Mass Media (M.M.M.) Course Beneficial?

  • This degree course gives a chance to the candidates to become a unique orator and communicator.
  • They have also the scopes of going for further higher degrees programs.
  • Students also can have career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc.
  • They can also go have opportunities for placement in diverse fields of mass communication are available in publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organizations etc.

Eligibility

  • The minimum education requirement is graduation from the recognized university in India.
  • There is no requirement about the stream of study in the Bachelors level but the candidates should have a minimum of 50% in the final examination.
  • The upper age limit is fixed as 35 years and the eligible category as accepted by the Higher education board in India, will get suitable consideration.

Syllabus

Sem. I (Mass Communication & Development Issues)

Sr. No.

Subjects of Study

1

Communication: Process and Types

2

Mass Communication: Various Approaches

3

Mass Communication Theories and Media

4

Mass Media and Development

5

Digital Divide and Information Sharing

6

Street Theatre in India

7

Puppetry for Communication

8

Traditional Theatre

9

Contemporary Theatre

10

Micro-Level media

11

Growth of Print Media in India: Pre independence

12

Print Media: Post independence, after Emergency

13

Print Media in Other Countries

14

Latest Trends in Print Media

15

Printing Technology and Print Production

16

Freedom of the Press]

17

Print Media, Laws and Ethics

18

Audio-Visual Media, Laws and Ethics

19

Cyber Media, Laws and Ethics

20

Promotional Media, Laws and Ethics

21

Exercises/ Assignments

22

Productions

23

Exercises/ Assignments

24

Productions

Viva Voce (Presentation)

 

Presentations: The students will be asked to make two presentations on their chosen topics. They are, however, advised to pick up topics from the subjects that they are studying in I semester. The topics can be chosen from any of the following areas:

 

  • Mass Communication
  • Mass Media and Development
  • Digital divide and information sharing
  • Traditional media and theatre
  • Micro-level media
  • Contemporary trends in print media
  • Freedom of the press
  • Relevance of various laws
  • Ethics in media

Sem. II

1

Research: Basic concepts and methods

2

Data collection techniques and analysis

3

Communication research

4

Media Research

5

Market Research

6

Growth of Broadcast Media

7

Contemporary Issues and Trends

8

Production for Radio

9

Production for TV

10

Broadcast Technology and Equipments

11

IT for Media

12

Internet for Interactivity

13

Mobile Communication

14

Media Convergence

15

Mobile Commerce and Media

16

Cinema and Culture

17

Various Movements of Cinema

18

History of World Cinema

19

History of Indian Cinema

20

Various Approaches to study cinema

 

Exercises/ Assignments:

1

Listening and analyses of radio programmes

2

Watching and analysis of TV programmes

3

Making audio clips of vox pop

4

Making video clips of vox pop

5

Group Work

 

Presentations: The students will be asked to make two presentations on their chosen topics. They are, however, advised to pick up topics from the subjects that they are studying in II semester. The topics can be chosen from any of the following areas:

 

  • Communication research
  • Media research
  • Market research
  • Radio broadcasting
  • TV: contents and programmes
  • Broadcast technology
  • Cyber media: websites, blogs, vlog, podcasting, convergence
  • Mobile phones and communication
  • Contemporary trends in cinema

Course Suitability

  • Those who are thinking of having higher level degree in the respective subjects for further research work.
  • They should have good oral and written communication skills; knowledge of research strategies; knowledge of advertising campaign structure; computer skills; creativity; design and interpersonal skills.
  • Candidates also possess the knowledge of field of communication or theatre; public speaking; listening; oral communication; interpersonal communication; writing; persuasion and empathy.
  • They should also be able to explain the legal and ethical issues of communication and of creating and distributing information through mass media.

Master of Mass Media (M.M.M.) Colleges

  • Guru Gobind Singh Indraprastha University
  • Tilak Maharastra Vidyapeeth

Job Types

  • Executive - Media & Communication
  • Content Writer
  • Assistant Director - Media and Communications
  •  Executive - Public Relation (Managing Media)
  • Manager - Social Media
  • Associate General Manager - Media Advocacy
  • Executive - Media Relations
  • Digital Media Strategist
  • Copywriter - Digital (Online Media)
  • Assistant professor - Advertising & Media Planning
  • Public Relations Manager - Media Measurement Wing


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