Telemarketers contact people to solicit sales by reading scripts and describing products. It's just like normal selling, only with telemarketing the shopping experience comes right to you. This includes making customers aware of a product or service, generating leads or opportunities, canvassing established customers, providing information, conducting market research, and selling products or services to new or existing customers.
Education requirements will vary based on the company and product being sold. Some companies may require a bachelor's degree and extensive sales strategy training, while others may substitute relevant work experience for education.
- Outgoing and energetic attitude
- Good listening skills
- Multi-tasking ability
- Excellent problem-solving capabilities
- Computer experience
The BLS (Bureau of Labor Statistics) is expecting average growth for telemarketer positions. Because many companies prefer a more personal sales strategy, telemarketing has fallen out of favor. Job growth will remain steady for smaller and independent companies, because unlike larger manufacturers, they won't outsource sales positions.
Advancement in the telemarketing field depends mostly on how successful you are in your position. Telemarketers who meet and exceed sales targets can be eligible for promotions into training and management positions. The average hourly pay for all telemarketers is about $10.50 per hour, but will vary by experience and location. Experienced telemarketers who successfully sell high-priced products can expect to earn up to $18 per hour.
OPPURTUNITIES OF THE JOB ROLE
If you’re good at speaking to customers about your products and services, but are lacking interest or contact with customers, you need help with Telemarketing. If you’re great at attracting potential customers, but find it difficult to convert all that potential into business, you need help with Telesales. Telemarketing sales are promoted by many companies today and there is a great scope for employment in this field if you possess public relation and communication skills at hand.
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