YouTube stardom is a new phenomenon in India. Sharp growth in internet connections, a surge in smartphone sales and the emergence of YouTube role models like AIB and The Viral Factory (TVF) worked as a catalyst. The active internet user base in India nearly trebled from 120 million in 2012 to 343 million in 2015.
Meanwhile, the number of smartphones rose from 42 million to 240 million even as prices of the cheapest smartphones dipped from $75 (Rs 4,950) to $45 (Rs 2,970). YouTube has felt the growth first-hand.
According to data, in India, every month some 20,000 active YouTube channels upload 3.8 lakh videos, get 9.48 billion views and attract 1.1 crore new subscribers. The average Indian viewer spent 475 minutes watching 79 videos a month in 2015. This surge is reshaping content and viewership and creating an alternate universe of stars and fans.
To know about India’s top 10 YouTube stars, read on...
1. Daniel Robert Middleton (born 8 November 1991), known online as DanTDM (formerly The Diamond Minecart), is an English YouTube personality and professional gamer. His online video channels have covered many video games, mainly the popular game Mine craft. His channel has been listed among the top YouTube channels in the United Kingdom. In 2014, Business Insider estimated Middleton's annual income to be somewhere between $213,000 and $2.15 million. In July 2015, his channel was listed as one of the most popular YouTubers in the world by viewership. He has earned several Kids' Choice Awards as well as set Guinness World Records for his gaming and presenting. In 2017, Middleton topped the Forbes list of Highest-Paid YouTube Stars, earning $16.5 million (about GB£12.2 million) in one year.
2. Evan Fong (born 31 May 1992), better known through his YouTube videos as VanossGaming (or simply Vanoss), is a Canadian video game commentator and internet personality. He produces content on YouTube centered on playing popular video games with other YouTube collaborators. As of March 2018, Fong's channel has over 8.9 billion video views and 22.5 million subscribers on YouTube,making it the 21st most subscribed channel on YouTube.
3. Dude Perfect is an American sports entertainment group which routinely uploads new video content to various YouTube channels. The group consists of twins Coby and Cory Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney, all of whom are former high school basketball players and college roommates at Texas A&M University. The members of the group hold several Guinness World Records. Their YouTube videos have garnered over 4.8 billion views total and their flagship channel, "Dude Perfect," has over 28 million subscribers as of March 2018. The channel is the 7th most subscribed channel overall and the most subscribed sports channel on YouTube. The most popular content created by Dude Perfect consists primarily of videos depicting various trick shots and stunts cut together and set to upbeat music. The group also regularly uploads videos of "battles," where the individual members of Dude Perfect compete against one another in a good-natured game or contest usually featuring elements and creative spins on different sports and a unique set of rules. A series of short comedy/satire videos called "Stereotypes," depicts Toney, Jones, Hilbert, the Cotton twins and others acting out humorous scenarios intended to ring true of common experiences and situations. Recently, Dude Perfect has launched a series called "Overtime," which mixes the lighthearted aspects of their other videos in a talk show parody format.
4. Mark Edward Fischbach (born June 28, 1989),known online as Markiplier, is an American YouTube personality. Originally from Honolulu, Hawaii, he began his career in Cincinnati, Ohio, and is currently based in Los Angeles, California.As of March 2018, his channel has over 9 billion total video views and 19 million subscribers, and is currently one of the Top 25 most-subscribed channel on YouTube.Fischbach specializes in Let's Play videos, commonly of survival horror video games.
5. Logan Alexander Paul(born April 1, 1995) is an American internet personality and actor. Paul first gained fame through videos shared on former internet video service Vine. Paul's television and film work includes starring as guest appearances on TV series' Law & Order: Special Victims Unit and Weird Loners, and films Thinning and Airplane Mode.Paul attracted controversy in December 2017 when he uploaded a vlog of his encounter with a deceased man who had committed suicide in Aokigahara, Japan to YouTube. The video led to backlash and criticism from celebrities, politicians, and other YouTubers.
6. Felix Arvid Ulf Kjellberg ( born 24 October 1989), known online as PewDiePie is a Swedish YouTube personality, web-based comedian and video producer. He is known for his Let's Play commentaries and vlogs, as well as his following on YouTube.Born in Gothenburg, Sweden, PewDiePie originally pursued a degree in industrial economics and technology management at Chalmers University of Technology. In 2010, during his time at the university, he registered a YouTube account under the name PewDiePie. The following year, he dropped out of Chalmers after becoming disinterested with his degree field, much to the dismay of his parents. After failing to earn an apprenticeship with an advertising agency in Scandinavia, he then decided to focus on creating content for his YouTube channel. In order to fund his videos, PewDiePie began selling prints of his Photoshop art projects and working at a hot dog stand. PewDiePie soon gathered a rapidly increasing online following, and in July 2012, his channel surpassed one million subscribers.
Early on, PewDiePie was signed under the multi-channel network Machinima. After dissatisfaction with the network, he signed with Maker Studios, having his channel under Maker's sub-networks Polaris and, later, Revelmode. Throughout his time on YouTube, PewDiePie has produced content that has been praised as genuine and unfiltered, but also been received as abrasive, and in some cases, met with controversy. As a result of an early 2017 controversy regarding allegations of anti-Semitism in several of PewDiePie's videos, the Disney-operated Maker Studios ended their partnership with him, dropping him from their network. While he criticised the coverage of the situation and defended his content as jokes that were taken out of context, he conceded its offensiveness.Since 15 August 2013, PewDiePie has been the most subscribed user on YouTube, being surpassed for a total of 46 days in late 2013 by YouTube Spotlight. Holding the position since 22 December 2013, the channel has 60 million subscribers as of January 2018. From 29 December 2014 to 14 February 2017, PewDiePie's channel held the distinction of being the most viewed of all time, and as of January 2018, the channel has received over 17 billion video views.
The prevailing nickname for PewDiePie's fanbase is the "Bro Army". Through his fanbase, PewDiePie has raised money for charities. Due to his popularity, PewDiePie's coverage of indie games has created an Oprah effect, boosting sales for titles he plays. In 2016, Time named him one of "The World's 100 Most Influential People".PewDiePie lives in Brighton with his girlfriend, Italian YouTube personality Marzia Bisognin.
7. Jake Joseph Paul (born January 17, 1997) is an American actor and YouTube personality who rose to significant fame on the now-defunct video application Vine. Paul first came into prominence for playing the role of Dirk on the Disney Channel series Bizaardvark
8. Smosh is an American sketch comedy YouTube channel created by Ian Andrew Hecox (born November 30, 1987) and Daniel Anthony Padilla (/p??di??/; born September 16, 1987).Anthony Padilla created a website called smosh.com in 2002. He was later joined by his friend Ian Hecox. Soon afterward, they began to post videos on YouTube in the autumn of 2005 and became one of the most popular channels on the site. As of January 2018, the Smosh channel has over 7 billion video views and 22.8 million subscribers, making it the 19th most subscribed channel on YouTube. The Smosh team has expanded to include others to handle animated, other language, and video gaming content videos, and the sketches have included more actors. After Padilla left Smosh to pursue his solo YouTube channel in June 2017, Hecox became the only co-founder that is currently an active member of the Smosh team.The Smosh channel has experienced three different spans as the most subscribed YouTube channel. The first period spanned from May to June 2006, the second spanned from April 2007 to September 2008, and the third span lasted from January to August 2013.
9. Ryan ToysReview is a child YouTube star. His channel releases a new toy review video every day, many of which have become very popular, with "Huge Eggs Surprise Toys Challenge" receiving over 1.2 billion views as of March 2018, making it one of the most viewed videos on YouTube. The Verge has described the channel as “a mash-up of personal vlogs and “unboxing” videos, a blend of innocent childhood antics and relentless, often overwhelming consumerism.”According to Forbes' magazine, Ryan is the 8th highest paid YouTube entrepreneur, having brought in $11 million in revenue between 2016 and 2017.
Ryan began making YouTube videos in March 2015 when he was watching other toy review channels like EvanTubeHD, and asked his mother one day why he was not on YouTube doing the same thing. Ryan's mom quit her job as a high school chemistry teacher to work on the YouTube channel full-time.Ryan has had an impact on the toy industry, similar to PewDiePie and video games. Ryan's toy reviews, especially those which get millions of views, can affect the toy's sales.The family keeps its identity, Ryan's full name and location private.
10. Lilly Singh (born 26 September 1988) is a Canadian YouTube personality, vlogger, author, and actress. She is better known by her YouTube username IISuperwomanII. Since beginning her channel in October 2010, her videos have received over 2 billion views, and her channel has accumulated over 13 million subscribers. In 2017, she was ranked tenth on the Forbes list of the world's highest paid YouTube stars, earning a reported $10.5 million in 2017. Singh has featured in the annual YouTube Rewindevery year since 2014. She was ranked first on 2017 Forbes Top Influencers List in the entertainment category. Singh has received an MTV Fandom Award, four Streamy Awards, two Teen Choice Awards and a People's Choice Award to date in her career. In 2016, Singh released a red lipstick, in conjunction with Smashbox, called "BAWSE", and released her first feature film, titled A Trip to Unicorn Island. She reached 13 million YouTube subscribers in January 2018, and her channel is currently in the top 100 most subscribed on YouTube. As of January 2018, she has over 7.1 million followers on Instagram. In March 2017, she released her first book, How to be a Bawse: A Guide to Conquering Life