Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).
In addition, they engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives also analyse and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, financial institutions, charities and publishers. They can also be employed by digital marketing agencies.
There are no specific qualifications that are a requirement for this role. Despite the modern job title, most employers seeking digital marketing executives will look for someone with a traditional academic background. Since marketing in any medium requires strong written skills, the ideal candidate is likely to have a degree in a humanities subject. Any qualifications that demonstrate a strong familiarity with the internet and web design will be a plus. An undergraduate degree in marketing (or a professional marketing qualification) is frequently sought.
- Multi-tasking and detail orientation
- Expert proficiency with using digital platforms for business
- Eye on consumer behaviour – self-learning and updation skills
- Good personal brand, networking and industry knowledge
Companies are increasingly realising the importance of digital marketing in enhancing their business thus creating many new career paths and job titles. The ability to build an online connection to customers or clients is quickly becoming one of the most highly demanded skills in the job market.
Digital marketing executives can be employed by a range of companies such as online shops, banks, charities and publishers. They can also be hired by a digital marketing agency, which will specialise in digital marketing. With enough industry contacts, digital marketing executives often do freelance brand management online for small websites, or set up their own online marketing company. Often, web developers will offer online marketing as an additional feature in the package they already offer, so if the digital marketing executive has a background in web development, they can combine it and offer a complete web solution to their clients.
ARE YOU FIT FOR THE JOB ?
Do you have your own unique blogging style and killer online presence? If you live and breathe social media then why not think about a career in digital marketing.aware of what is happening in the digital scene. Knowing all the digital jargon and latest developments in gadgets such as mobile phones are advantage. It is worthwhile developing your skills in computer software too.
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