By Nsim Team
If you want to become an advertising manager, you typically either need years of experience in the advertising industry, jobs of progressive responsibility, or a degree relevant to advertising. Ideally, you have both.
If you want to become a successful advertising manager, you will also need to make sure this career aligns with your interest, skills, and personality traits.
Does the following describe you?
• You have a passion for communicating with people through advertising
• You have an interest in a creative career with business responsibilities
• You have an interest in creating, implementing and evaluating advertising campaigns
• You are accountable and responsible
• You enjoy leading and motivating others
• You are willing to work long hours, sometimes under pressure
An advertising manager is responsible for generating interest among potential buyers of a product or service on behalf of their employer or client. They do so by overseeing the planning, organization and implementation of advertising strategies and campaigns.
They may work on advertising campaigns and strategies for a department, an entire organization, or on a one-time project basis, such as when working for an external client.
Having a relevant degree is not always a requirement for becoming an advertising manager. Many employers however, prefer candidates for these positions to have relevant education. Having a degree also usually means higher pay.
A degree in a relevant field is also beneficial for a career as an advertising manager because it can provide you with general advertising and theory knowledge. Relevant fields of study may include:
• Media studies
Many programs in these areas also offer internships and other work placement opportunities that allow you to get hands-on experience, and make industry contacts. The company with which you intern may even offer you a full-time job upon graduation, if they like your attitude and work ethic.
In order to be effective in a career as an advertising manager, you need a certain set of skills and abilities, including:
Leadership skills: Advertising managers must be able to lead and motivate a team. The must also be able to take accountability for the results of the team.
Creative skills: When creating advertising campaigns and strategies, advertising managers need to be creative, imaginative, and flexible.
Analytical skills: Because the advertising industry is in constant change, advertising managers must be able to analyze industry trends, and effectively determine the most promising strategies for their campaigns.
Decision-making skills: Advertising managers often must choose between competing advertising and marketing strategies put forward by their staff and team members.
Communication skills: Advertising managers must be able to communicate effectively with a broad-based team of staff members during the process of creating, implementing and evaluating an advertising campaign, or broad strategy. They must also be able to able to negotiate with suppliers, and make presentations to clients under pressure.
Advertising managers may hold jobs within a variety of various organizations, including:
• Advertising agencies that put together advertising campaigns for clients
• Media firms that sell advertising space or time
• Organizations that advertise heavily
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