OR


Advertising Manager

Nov. 9, 2017, 10:42 a.m.

 

By Nsim Team

 

If you want to become an advertising manager, you typically either need years of experience in the advertising industry, jobs of progressive responsibility, or a degree relevant to advertising. Ideally, you have both.
 
If you want to become a successful advertising manager, you will also need to make sure this career aligns with your interest, skills, and personality traits.
 
Does the following describe you?
 
• You have a passion for communicating with people through advertising
• You have an interest in a creative career with business responsibilities
• You have an interest in creating, implementing and evaluating advertising campaigns
• You are accountable and responsible
• You enjoy leading and motivating others
• You are willing to work long hours, sometimes under pressure

 

Who is a Advertising Manager?


An advertising manager is responsible for generating interest among potential buyers of a product or service on behalf of their employer or client. They do so by overseeing the planning, organization and implementation of advertising strategies and campaigns.
 
They may work on advertising campaigns and strategies for a department, an entire organization, or on a one-time project basis, such as when working for an external client. 

 

Education Needed to Become an Advertising Manager
 

Having a relevant degree is not always a requirement for becoming an advertising manager. Many employers however, prefer candidates for these positions to have relevant education. Having a degree also usually means higher pay.
 
A degree in a relevant field is also beneficial for a career as an advertising manager because it can provide you with general advertising and theory knowledge. Relevant fields of study may include:
 
• Advertising
• Communications
• Marketing
• Media studies
 
Many programs in these areas also offer internships and other work placement opportunities that allow you to get hands-on experience, and make industry contacts. The company with which you intern may even offer you a full-time job upon graduation, if they like your attitude and work ethic.

 

Skills Needed to Become an Advertising Manager
 

In order to be effective in a career as an advertising manager, you need a certain set of skills and abilities, including:
 
Leadership skills: Advertising managers must be able to lead and motivate a team. The must also be able to take accountability for the results of the team.
 
Creative skills: When creating advertising campaigns and strategies, advertising managers need to be creative, imaginative, and flexible. 
 
Analytical skills: Because the advertising industry is in constant change, advertising managers must be able to analyze industry trends, and effectively determine the most promising strategies for their campaigns.
 
Decision-making skills: Advertising managers often must choose between competing advertising and marketing strategies put forward by their staff and team members.
 
Communication skills: Advertising managers must be able to communicate effectively with a broad-based team of staff members during the process of creating, implementing and evaluating an advertising campaign, or broad strategy. They must also be able to able to negotiate with suppliers, and make presentations to clients under pressure.

 

Who Creates Jobs for Advertising Managers?
 

Advertising managers may hold jobs within a variety of various organizations, including:
 
• Advertising agencies that put together advertising campaigns for clients
• Media firms that sell advertising space or time
• Organizations that advertise heavily

 

Related Links: Terence Lewis - Biography

 

Back



Share with social media:


User's Comments:

No comments there.




BSS Diploma in Visual Media

BSS Diploma in Visual Media

Aug. 4, 2018, 3:46 p.m.

BSS Diploam in visual media is a diploma level multimedia, Animation and Gaming course. Visual media is an intermediate medium through which people can get news along with pictures in motion. Program provide..

Read More


BSS Diploma in Direction

BSS Diploma in Direction

Aug. 3, 2018, 3:18 p.m.

BSS Diploma in Direction is a diploma level acting, dance and drama programme. Film Direction is a combination of the various technique used to turn a simple idea into a grand canvas for audience. Course tra..

Read More


BSS Diploma in Digital Cinematography

BSS Diploma in Digital Cinematography

Aug. 1, 2018, 3:01 p.m.

BSS Diploma in Digital Cinematography is Diploma level Film and TV programme. Cinematography provides a unique setting for the development of both the creative vision and technical mastery necessary for..

Read More


BSS Diploma in Digital Photography

BSS Diploma in Digital Photography

July 27, 2018, 2:37 p.m.

BSS Diploma in Digital Photography is a diploma level photography course. Diploma in Digital Photography has been designed keeping in mind that the photographer ia an artist as well a technician. A balance o..

Read More


Abrahaminte Santhathikal review

Abrahaminte Santhathikal review

June 22, 2018, 12:36 p.m.

It’s pretty clear early on in director Shaji Padoor’s Abrahaminte Santhathikal that this one is a celebration of the hero. In all fairness, that has been done pretty delightfully here.
The..

Read More















Advertising Manager



(Numbers only)

Submit