7 Ways to Drive Traffic to Your Content

Oct. 5, 2016, 1:06 p.m.

Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions.

This is why content marketers work so hard at content promotion.

More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up with this list of 50 easy strategies to try, to increase your website traffic so you'll never run out of ideas

1. Display ads.

Display ads are a simple form of advertising that rely on banners or other clickable assets on another site. Look for opportunities on high-traffic authority sites.

2. Try paid search ads.

 You’ll pay per click (PPC) to drive traffic to your site based on certain keyword searches.

3. Try social media ads.

Social media ads work much in the same way except you have more options to target your audience specifically.

4. Link to your website from your social media profiles.

Make sure to fill out your social media profiles completely, so when people visit your profiles, they can easily click through to your website.

5. Promote your content on your social media channels.

Take your onsite content, and push it out to your social media channels so it can be found and clicked on more easily.

6. Use calls-to-action (CTAs) in your social media posts.

Give people a reason to click through to your site on social media, such as advertising a new product.

7. Post in social media groups.

Get involved in groups on Facebook or LinkedIn to increase your visibility and reputation. 




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