Dec. 19, 2016, 2:16 p.m.
Your image is your first call to action in your social posts. It’s the front door to your content, so it needs to make an impact.
It’s important to choose an image that expresses what you’re trying to say in your post. For example, Red Bull’s Instagram images inspire their followers to enjoy life and seek new adventures.
Good social images also stand out from the crowd and command attention in people’s news feeds. The image in this Coca-Cola post draws the audience’s attention with its use of vivid colors and an interesting pattern.
Your images should also be relevant to your target audience. In this Facebook post, Zappos uses an image that appeals to their audience: women who are fashion-conscious and love to buy shoes.
Brands that make the best color choices are the brands that get the most engagement on social media.
Before you start sharing your content on social media, you should choose a color that is synonymous with your brand. Your color choice not only represents your business but also impacts your followers on a psychological level.
Rob Russo’s visual branding stands out in his followers’ news feeds and draws attention to what he’s saying. That’s the strategy you want to apply to your visual marketing.
The Honest Company’s signature color is used prominently on all of their social channels and in their posts. The color makes their posts instantly recognizable to their fans.
Think about whether your brand color speaks to your target market. If you’re using a consistent color for your brand but not getting the engagement you want, you may need to rethink your color choice.
After creating your first call to action with an image, it’s time to focus on the description.
The law of attraction states that “like attracts like,” so start your description with words you know people want or like to hear. Six words that typically work well are who, what, when, where, why and how. These words spark an emotional response that grabs a person’s attention.
You can also try these trigger words to engage your audience.
Connecting with readers on an emotional level, especially when it’s something happy, can impact your social media posts.
In this Facebook post, Adidas connects with their fans by sharing Flavia Pennetta’s exhilaration at winning her first Grand Slam singles title.
Whether you know it or not, you’re prompting some sort of emotion with all of your social posts. Even if it’s boredom, readers are feeling an emotion when they see your post.
To make the most of this opportunity, share good things with your followers. Portray a friendly, happy brand that is helpful and generous, and people will be drawn to your posts.
On Oreo’s Facebook page, their posts project a fun and lighthearted personality.
How you introduce conversation into the mix of your social media posts helps determine how much people will open up to you.
The easiest, most effective way to spark communication is to ask for it. You might begin your post with a question or end with a question or a statement that prompts people to engage.
In this post, Threadless engages their followers by asking them to submit a quip to use in one of their t-shirt designs.
By establishing communication with your followers, you’ll discover what they need and want and how you can give it to them.
In the post below, Livescribe asks their followers to share stories about how the company’s products have helped them in personal or professional capacities. These stories provide the company great insight into the many ways customers use their products.
Effective communication allows you to make a positive impact with your social posts. Here, Popchips engages their Facebook followers by asking them to share pictures of their dogs to celebrate National Puppy Day.
Your followers will remember their positive conversation with your brand the next time they see you in their news stream.
Remember that when you start giving people a glimpse of your brand’s personality, they’ll begin to trust you.
Dec. 19, 2016, 2:16 p.m.
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