It wasn't so long ago that social media was a completely new thing. Four years ago, when we started Advice Interactive Group, many people didn’t know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world by storm to such an extent that it became something that no business, small or large, local or global, could afford to ignore. Today, there are more than 1.28 billion active users on Facebook alone, currently the world's most popular social network. TwitterLinkedInGoogle+ and various other social media sites have hundreds of millions of active users as well.

Social media is effectively a platform for conversation and sharing, powered by services such as the ones mentioned above. While one of the major uses of social media is keeping in touch with friends and relatives around the world, it is also a …

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