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Four Tools for Social Customer Service
1: Rignite
Rignite makes it easy to monitor everything happening across your social media accounts. You can sync multiple platforms, including Facebook, Twitter, Instagram, andLinkedIn.
Every time a user interacts with your brand, or your brand interacts with another user, it shows up on your Rignite activity feed. This lets you easily see what people are saying, so you can go line by line and address each interaction directly.
Rignite is most helpful, however, for improving customer service in businesses that work with social media teams, because you can assign specific customer service cases to individual team members.
Once a team member is notified, he or she will be able to reply to the user directlywithout ever leaving the interface. This makes it easy to flag customer service problems that need to be resolved, and ensure that nothing slips through the cracks.
2: Sparkcentral
Sparkcentral was designed to help businesses easily resolve customer issues. All emphasis is on providing exceptional customer service. For larger brands in particular, this tool makes it easier than ever.
Sparkcentral will funnel all customer communications directly to a single feed and send these messages automatically to the next available customer service agent, so there’s no overlap and customers aren’t missed. Like Rignite, customer service cases are assigned to individual representatives.
The standout feature of Sparkcentral is that it gives customer service agents the ability toaccess a customer’s entire conversation history. This lets you provide highly personalized customer service to best address a customer’s issue. You can also prioritize certain high-value customers by labeling them with tags like “VIP” or “Platinum Customer.”
3: Mention
Social listening plays a major part in providing good customer service on social media, andMention is a solid social listening tool. With Mention, you’ll be able to search for and monitor all mentions of your brand name and products.
You can search through multiple platforms including Twitter and Facebook, and even in places like comment sections on Amazon.
One of Mention’s best features is the ability to search for brand mentions in over 40 different languages.
Mention’s real-time search means you can respond the second your brand name pops up.
Other helpful features on Mention include statistics for your mentions, including the percentage of those that were positive and the average number per day, the ability tomonitor your competition, and resources to help you locate relevant influencers.
4: Social Studio
Marketing Cloud Social Studio from Salesforce uses social listening to identify potential customer service issues. The tool integrates your brand’s social channels within its interface, and you get an incredible overview of what customers are saying to and about you.
Social Studio’s features include the ability to assess whether the sentiments shared about your brand are positive or negative, and access the keywords used in posts relating to your brand. This helps you identify negative customer opinions occurring in bulk, which are crucial and should be addressed immediately.
This is a great feature because people may share their negative opinions with everyone except the brand involved.
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