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By Nsim Team
If you want to become a Digital/Social media marketer, you first need to determine if this career path is a good fit for you. If the following skill traits sounds like you, then you’re probably well suited for a career as a social media marketer
Passion: Enthusiasm trumps everything in social media
Commitment: Until one is committed, there is hesitancy, the chance to draw back
People skills: a set of skills enabling a person to get along with others, to communicate ideas effectively, to resolve conflicts and to achieve personal or business goals.
Common sense: Common sense requires the ability to think on your feet, good judgment, levelheadedness, discernment, astuteness, wisdom, perception and insight.
Time management: He/she must be prepared for a constant stream of online activity and handle each social platform with aplomb to increase posting efficiency
Empathy: A common trait of good social media managers is their capacity to walk in someone else’s shoes. They understand the wants, needs, thoughts and emotions of their audience. They know how to draw the best out of their fans, whether it’s joining a contest or sharing stories and photos. To be a truly effective social media practitioner requires a service-oriented mindset.
Patience: The great irony of social is that it happens so fast, but results accrue slowly. Your wins come when you acknowledge comments, respond quickly, offer help and support consistently over time. True social media professionals recognize the need to build and nurture relationships and allow connections to unfold slowly. A slow, deliberate and patient approach to social media is key if you are going to become proficient.
WHO IS SOCIAL MEDIA MARKETER?
social media manager might create and maintain new marketing campaigns, brand promotions or product lines for their company on different sites, monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the company's voice and guidelines. A social media manager is continuously generating content for the company, creating new ideas and campaigns, and measuring how effective those ideas are. They work with other creatives in the company, like marketing, public relations, legal, etc. to coordinate their campaigns with other initiatives within a company work to fit in to the overall marketing and promotional goals of the organization. A good social media manager always looks for the latest trends online, making sure that they are keeping up with public shifts in media attention.
WHAT IS THE ELIGIBILITY OF SOCIAL MEDIA MARKETER?
Many companies want their social media directors to have the same kind of educational background as their public relations, marketing and communications executives do. An undergraduate degree should suffice at most companies. Degrees in journalism, communications, marketing or public relations offer the qualifications you’ll need to show employers you understand how to communicate with a mass audience and how to target specific consumer niches.
You’ll boost your chances of landing a social media job if you pair your undergraduate degree with additional training in social media. Employers might want proof you understand the specific principles of social media in addition to general marketing and communications concepts. Several organizations and educational institutions host conferences, seminars and courses focusing on social media for business use. While you don’t receive a diploma or certificate for this education as you would with a college degree, telling potential employers you’ve attended them might sway their opinion in your favor.
SKILLS NEEDED TO BECOME SOCIAL MEDIA MARKETER
You will need to have:
- strong verbal communication skills for articulating ideas to colleagues and clients;
- excellent written communication skills for producing high quality content;
- attention to detail and accuracy;
- the ability to work independently and flexibly;
- the capacity to prioritise and work across multiple projects;
- the ability to work as part of a team;
- organisational skills with the ability to deliver a high volume of quality work;
- creative skills for contributing new and innovative ideas;
- the ability to work well under pressure and meet deadlines;
- networking and analytical skills;
- knowledge of existing and emerging social media platforms;
- excellent IT skills.
WHO HIRES SOCIAL MEDIA MARKETERS?
Social media marketers may be hired on a part-time or full-time basis, as contracted workers or permanent employees of an organization. Types of organizations that hire Social media marketers include:
- YouTube
- YouTube Channels
- Educational Institutions
- Transportation and logistics companies
- Professional service firms and offices, such as legal, engineering, architectural and others
- Companies that distribute residential, commercial and industrial goods
Here’s a chance for one and all to be independent and work ahead to lead your institution’s bright future
Nsim is expanding its network to give affiliations for the institutes those are willing to provide classes/training for social media marketing in different part of the country. Interested institutes and the aspirants for the course can register in the provided link.
We hopefully invites institutions that are well known for their services in Social media marketing sectors to act as an umbrella to mobilize candidates of your locality. Those institutions who are interested in forming affilation with Nsim are whole heartedly WELCOME !!!
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