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Yotam Solomon is an up and coming fashion designer in Los Angeles. Inspired by his passion for music and art, the Israeli born Solomon has quickly become the youngest fashion designer to present at ‘Fashion Week in Los Angeles’. His collections focus on being fashion forward while maintaining an awareness of social and ecological issues. His bold designs, which are both edgy and comfortable, paired with his use of natural materials, have rocketed Solomon to the top of the fashion world, making him a well-known name at fashion weeks both in Los Angles and in New York. His collections have been worn by stars, such as Stacy Keibler and Kim Kardashian, featured on the hit television show 'Dancing with the Stars' and become a staple not only at high end fashion shows, but also on ‘Pinterest’ fashion boards across the world. Solomon's awareness for ecological issues have made him a much sought after representative for companies like LG and Dasani as well as others who seek to raise their own environmental reputations and innovations. Anyone with an ear to the fashion world or an advocate of ecological and environmentally friendly fashion knows the name Yotam Solomon.
Childhood & Early Life
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Yotam Solomon was born on March 28, 1987, a second generation Israeli. His grandparents had emigrated to Israel from Austria and Hungary after World War II.
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He grew up in Israel, studying art and music. A viola prodigy, Yotam moved to Los Angeles to study his instrument, attending ‘Beverly Hills High School’ and graduating from ‘Santa Susana High School’.
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He excelled at his musical studies, earning the ‘National Orchestra Award’ in 2005. After high school, he attended ‘FIDM for Fashion Design’, graduating with honors.
Career
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Yotam's first real job was a pattern-making position for a men’s label. This position inspired him to begin to design his own label. He first presented at LA Fashion Week in October 2007 with his ‘Spring-Summer 2008 Ready to Wear and Footwear Collection’. He has since presented successfully at several Fashion Weeks both in LA and New York.
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Yotam started the label he named for himself in July 2007. The motto for this brand is 'Slip into the extraordinary'. The line focuses on maintaining a healthy lifestyle and personal comfort while increasing awareness of social and ecological issues. The line accomplishes this goal by using environmentally friendly, natural materials.
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In May 2010, Solomon became a spokesperson for ‘LG Electronics’, teaming up with spokeswoman Victoria Beckham to create a capsule line inspired by the ‘LG Lotus Elite’. At the end of this campaign, this line of classic clothing was presented at the ‘LG Fashion Touch event’, hosted by Beckham and Eva Longoria in West Hollywood.
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In Fall, 2010, 'Women's Wear Daily' announced that he had launched a diffusion footwear line titled ‘YOTAM SOLOMON II’. Solomon's Fall 2010 collection, entitled 'Native American Collection' was presented at a private event in the Hollywood Hills.
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In September 2010, he released a new line nicknamed the ‘BP Oil Spill’ line. This collection of clothes and shoes, as the name tells, features items that are loosely inspired by oil slicked animals affected by the spill. Proceeds from the sale of this line go toward fundraising for the NRDC and ‘Defenders of Wildlife organizations’.
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On Earth Day, 2011, Solomon presented a line designed for the Dasani (Coca-Cola) company. The line included dresses made of live plants and florals, representing Dasani's commitment to create a plant based bottle for their water. ‘E! Entertainment’ called Yotam a 'super-star designer' for his living clothing collection.
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In March 2012, as a part of ‘BREATHE LA’s ‘Attire to Inspire’ fashion fundraiser at the L.A. Live Conga Room, he showcased a collection of sky-blue fabric that was intended to change color when exposed to heat, reflecting the environmental impact of climate change. This corresponds with ‘BREATHE LA's’ mission for clean air and healthy lungs in Los Angeles County.
Major Works
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In 2007, Solomon was the youngest designer to present at ‘LA Fashion Week’. He was just 20 years old. He has since gone on to present different lines both in LA and New York.
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He himself has stated that his greatest accomplishment so far has been having ‘British Vogue’ write that he ..."remind audiences that showmanship and high-fashion are in fact still intact in California". However, he also said to ask him the same question in five years, meaning that there are still a lot of great things to come from the designer.
Awards & Achievements
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Solomon is the youngest designer to show at L.A. fashion week. He has presented multiple collections and is only 25 years old.
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The ‘YOTAM SOLOMON’ collection has been featured in a challenge of ‘America's Next Top Model Cycle 13’.
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In 2009, he was named 'L.A.'s Top Young Designer’ by AOL's Stylelist.
Personal Life & Legacy
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He describes his Jewish heritage is important to him, explaining that he includes some of that influence in his designs. He is Israeli born, with roots in pre-World War II Austria and Hungary.
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He has stated that his favorite place to travel is the Himalayas. When he is in Los Angeles, he enjoys hiking and playing volley ball on the beach.
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Yotam has been a viola prodigy since childhood and is interested in art. He believes that what is happening in the world of art and music effects the design world and what is happening in design effects art and music.
Trivia
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This famous fashion designer moved to Los Angeles in 2003 to study viola. He has been a viola prodigy since childhood.
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Stars such as Olympic swimmer Natalie Coughlin when she appeared on ‘Dancing with the Stars’. Nikki Reed, Stacy Keibler, Christian Serratos, and Kim Kardashian have worn his collection and this famous fashion designer was featured on the TV show, ‘America's Next Top Model, Cycle 13’.
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His favorite designer is Victoria Beckham. He was able to collaborate with her and Eva Longoria, for a collection inspired by the ‘LG Lotus Elite’.
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His favorite move is 'Sarah’s Key'. His favorite book is 'Throw Them All Out' by Peter Schweizer'.
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