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Master of Business Administration in Fashion Marketing and Merchandising is a post graduate Fashion Designing course. Fashion marketing and merchandising examine fashion trends, help retailers stock fashion lines, coordinate sales and promote goods. While you wouldn't actually design clothing as a marketing and merchandising professional, you'd still be responsible for helping designers by ensuring that their lines sell. Successful professionals in the field usually have a blend of business skills and textiles knowledge, as well as the ability to identify consumer behaviour and desires. After passing Masters Degree they have many job options in various fields.
How is M.B.A. Fashion Marketing and Merchandising Course Beneficial?
- You might enjoy a career in fashion marketing and merchandising.
- People in this field decide which products will be hot each season and how to market those items in the competitive world of retail.
- Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.
- Programme provides students with comprehensive training in business and management for the apparel industry, with a focus on developing them as independent solution providers and pro-active managers with strong intellectual, analytical and professional skills.
- It is an extensive programme that provides the students with a firm grounding in commercial concepts, principles and skills for managing business in today's global environment; product knowledge required for the apparel business; and relevant and extended work exposure in the industry.
Eligibility
- A candidate who has passed Bachelor's Degree or Master's Degree from any recognized University with minimum 45% marks in aggregate (40% in case of SC / ST candidate) or any other equivalent qualification.
- Some of the very reputed universities and institutes conduct entrance examination to get admission to the degree course.
Syllabus
The following are study related subjects:
- Fashion Merchandising
- Retail Management
- Fashion Analysis and Forecasting
- Marketing and Promotion Strategies
- Visual Merchandising
- Economics
- Financial Accounting
- Fashion Market Research
M.B.A. Fashion Marketing and Merchandising Colleges
- Institute of Apparel Management, Gurgaon
- Institute of Apparel Management, Mumbai
M.B.A. Fashion Marketing and Merchandising Course Suitability
- They should be able to understand the fashion industry cycle from product development to consumer.
- They should have hands-on experience with merchandising software and related programs utilized in the industry.
- Applicants should also be able to applying principles of business administration and marketing techniques.
- They should also be able to create a quality marketing strategy, have valuable, practical experience through program-related, faculty-monitored internships or job-related assignments.
Employment Areas/Job Types
- Fashion Buyer
- Customer Service Representative
- Retail Store Owner
- Visual Merchandiser
- Retail Manager
- Manufacturer's Representative
- Operations Manager
- Marketer
- Advertiser
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