B.A. Fashion Business Management

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Bachelor of Arts in Fashion Business Management is an undergraduate Fashion Designing courseThe course in fashion business is aimed at training professionals who have a profound knowledge of the different types of companies that make up the fashion industry. The programme is integrated with a series of workshops, sector studies and seminars aimed at enriching the cultural patrimony of the student. Course is concerned with cost control, defining communication strategies and promotions, coordinating, collaborating and consulting. The student will benefit greatly and be able to make a career in any company in the sector or entrepreneurial level. The course emphasis is placed on developing your creative, technical and interpersonal skills, commercial flair and business acumen. You can also advance your language skills to meet the increasing standards of global competition. The duration of the course is three years and it is career offering in nature that opens many scopes after completion.

How is B.A. Fashion Business Management Course Beneficial?

  • The Fashion Manager can work in consulting agencies, other companies in the fashion, luxury and lifestyle sectors.
  • They can move between the marketing, communications, event planning, brand management, retail sales, visual merchandising, e-commerce or in the research of new trends.
  • The course is suitable to develop a strategic approach in evaluating the national and international fashion market, its organizations, production opportunities available to clients and the retail environment.


  • Students who have successfully passed 12th Standard/HSC/10+2 (or equivalent Level of Examination) from any recognized Board are eligible.


Syllabus of Fashion Business Management as prescribed by various Universities and Colleges.

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Subjects of Study


Fashion Marketing I


Fashion Marketing II


The Fashion Industry and the Cultural Context


Business Principles


Brand Identity


Coordination Strategies


Strategies for Fashion Marketing


Finance and Management Control


Fashion Retail


Advanced Fashion Retail


Digital Marketing


Final Project


B.A. Fashion Business Management College

  • Pearl Academy - Chennai Campus, Chennai

B.A. Fashion Business Management Course Suitability

  • The course is suitable for those who want to learn about the clothing and fashion industry in detail, and how to put your management qualities and insights to best use in buying, producing and selling clothes.
  • They should possess an understanding of the global fashion market; the global marketing mix and the consumers as well.
  • They must also know of making appropriate product adaptations to meet consumer demands; developing the strategies to protect and ensure effective intellectual property protection for a brand.

 Employment Areas

  • Work Better Training Pvt. Ltd. - Mumbai
  • Colleges & Universities
  • CGR Infoservices - Noida
  • BNP Paribas - Mumbai
  • Amazon Seller Services Private Limited - Bangalore
  • One Management & Entertainment Private Limited - Delhi
  • Dynamic Beneficial Accord Marketing Pvt. Ltd. - Gurgaon

 Job Types

  • Fashion Stylist/Fashion Assist
  • Store Manager
  • Manager Merchandiser
  • Fashion Content Editor
  • Business Development Manager
  • Fashion Designer
  • Assistant Fashion Designer
  • Business Technology Associate Consultant
  • Workforce Management Specialist

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