Bachelor of Arts Honours in Fashion Brand Management

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Bachelor of Arts Honours in Fashion Brand Management is an undergraduate Fashion Designing course. The course is ideal for strategic yet creative thinkers and studies reflects three core areas such as brand identity, market research/trend interpretation and marketing strategy. It combines a strong focus on brand management, consumer behaviour and marketing strategy, with the commercial reality of the exciting, global fashion and lifestyle industry. Course helps to produce highly-employable graduates with a specific understanding of the fashion industry. Candidates will gain full knowledge of marketing theory and business models, combined with practical experience and insight from fashion industry professionals. The duration of the course is three years and after its successful passing candidates have many options in various fields along with further research studies.

How is B.A. Hons. Fashion Brand Management Course Beneficial?

  • The course offers a great opportunity to focus your skills in a structured, commercially aware environment and take your first steps towards a dynamic career in the global fashion arena. You'll get a comprehensive introduction to the main principles of fashion research, observation and development.
  • Students can develop careers in areas such as brand management, product management, market and consumer research, retail management and account management.
  • After passing Bachelor degree they can go for further Master Degree and then for further research studies.


  • Students who have successfully passed 12th Standard/HSC/10+2 (or equivalent Level of Examination) from any recognized Board.


Syllabus of Hons. Fashion Brand Management as prescribed by various Universities and Colleges.

Sr. No.

Subjects of Study


Fashion Marketing I


Fashion Marketing II


The Fashion Industry and the Cultural Context


Business Principles


Brand Identity


Coordination Strategies


Strategies for Fashion Marketing


Finance and Management Control


Fashion Retail


Advanced Fashion Retail


Digital Marketing


Final Project


B.A. Hons. Fashion Brand Management Colleges

  • I.M.S. Design and Innovation Academy - D.I.A., Noida
  • International Institute of Retail Management - IIRM, New Delhi

B.A. Hons. Fashion Brand Management Course Suitability

  • This course is suitable for those who wishing to pursue a career in marketing and management in an extremely competitive and constantly-evolving market place.
  • They should be able to develop critical skills in management; gain a comprehensive understanding of the challenges faced by businesses in the fashion and luxury industries.
  • Applicants should have the capability of developing essential skills which is required to achieve a successful career in the fashion, design and luxury industries.

 Employment Areas

  • Colleges & Universities
  • Trzy Innovationz - Delhi
  • Dynamic Beneficial Accord Pvt. Ltd. - Haryana
  • Ifazone Fashion Industry - Mumbai
  • Denim Fashion Pvt. Ltd. - Hisar
  • Chandigarh Fashion Industry Pvt. Ltd. - Delhi

 Job Types

  • Fashion Consultant
  • Retail Sales Advisor
  • Fashion Designer & Merchandiser
  • Assistant Brand Manager
  • Fashion Consultant & Sales Executive
  • Retail Store Manager
  • Fashion Model/Brand Ambassador
  • Operation Manager
  • Graphic Designer


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