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Master of Arts in Fashion Retail is a postgraduate Retail Management course. The course helps to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. It offers students the opportunity to develop their knowledge, understanding and practice of fashion retailing within a creative context of diversity and change. The duration of the course is two years and its syllabus is divided into four semesters. The course offers many career opportunities after its successful passing.
How is M.A. Fashion Retail Course Beneficial?
- The Course is beneficial to develop managerial skills in the field of fashion marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors.
- After passing Master Degree course, students can become teacher/lecturer in schools/colleges both on private and permanent basis.
Eligibility
- Bachelor degree with minimum 45% marks in aggregate or any other equivalent qualification.
- Some of the very reputed universities and institutes conduct entrance examination to get admission to the degree course.
M.A. Fashion Retail Syllabus
Syllabus of Fashion Retail as prescribed by various Universities and Colleges.
|
Sem. I |
|
|
Sr. No. |
Subjects of Study |
|
1 |
Introduction to the Fashion Industry |
|
2 |
Fabric Knowledge for Merchandisers I |
|
3 |
Retail Management |
|
4 |
Principles of Fashion Marketing & Merchandising |
|
5 |
Computer Applications in Fashion & Retail Industry I |
|
6 |
Principles & Practices of Management |
|
7 |
Elements of Design & History of Fashion |
|
8 |
Introduction to Garment Manufacturing |
|
9 |
Minor Project I |
|
10 |
Communication Skills I |
|
11 |
Behavioural Science I |
|
12 |
Foreign Language I |
|
13 |
French |
|
14 |
German |
|
15 |
Spanish |
|
16 |
Japanese |
|
17 |
Chinese |
|
Sem. II |
|
|
1 |
Consumer Behaviour in Fashion & Retail Industry |
|
2 |
Retail Merchandising |
|
3 |
Fabric Knowledge for Merchandisers II |
|
4 |
Computer Applications in Fashion & Retail Industry II |
|
5 |
Fashion Marketing Research I |
|
6 |
Quantitative Techniques |
|
7 |
Quality control & production Management |
|
8 |
Fashion Forecasting |
|
9 |
Minor Project II |
|
10 |
Communication Skills II |
|
11 |
Behavioural Science II |
|
12 |
Foreign Language II |
|
13 |
French |
|
14 |
German |
|
15 |
Spanish |
|
16 |
Japanese |
|
17 |
Chinese |
|
Sem. III |
|
|
1 |
Fashion Marketing Research II |
|
2 |
Fashion Advertising & Sales Promotion |
|
3 |
Computer Applications in Fashion & Retail Industry III |
|
4 |
Stores Operations I |
|
5 |
Visual Merchandising I |
|
6 |
Advanced Retail Merchandising |
|
7 |
Managerial Accounting |
|
8 |
Practical Training (Evaluation) |
|
9 |
Communication Skills III |
|
10 |
Behavioural Science III |
|
11 |
Foreign Language III |
|
12 |
French |
|
13 |
German |
|
14 |
Spanish |
|
15 |
Japanese |
|
16 |
Chinese |
|
Sem. IV |
|
|
1 |
Visual Merchandising II |
|
2 |
Computer Applications in Fashion & Retail Industry IV |
|
3 |
Retail Logistics |
|
4 |
Fashion Retail Store Project (Term Project) |
|
5 |
Stores Operations II |
|
6 |
Design Marketing Interactive Strategy |
|
7 |
Customer Relationship Management |
|
8 |
Communication Skills IV |
|
9 |
Behavioural Science IV |
|
10 |
Foreign Language IV |
|
11 |
French |
|
12 |
German |
|
13 |
Spanish |
|
14 |
Japanese |
|
15 |
Chinese |
M.A. Fashion Retail College
- Pearl Academy - Chennai Campus, Chennai
M.A. Fashion Retail Course Suitability
- The Course is suitable for those who have skills to maximize productivity in the face of international competition, demanding customers and changing shopping patterns.
- They should be creative and forward-looking individuals with a global perspective. It helps those students who can use their skills in any size or kind of retail outlet, whether virtual or physical also are suitable for it.
- Course helps those candidates willing for further research such as M.Phil. and Ph.D.
Job Types
- Entrepreneur
- Fashion Consultant
- Personal Stylist
- Fashion Show Organizer
- Graphic Designer
- Fashion Coordinator
- Illustrator
- Fabric Buyer
- Outside Sales Representative
- Production Pattern Maker
- Fabric Quality Control Manager
- Show Room Sales Representative
- Technical Designer
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