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A graphic designer works on a variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual 'brand'.
They work to a brief agreed with the client, creative director or account manager and will develop creative ideas and concepts. The appropriate media and style has to be chosen to meet the client's objectives.
The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.
ELIGIBILITY CRITERIA
Relevant subjects for graphic design work include those that involve visual arts. In particular, a degree or HND in the following subjects may increase your chances:
3D design;
communication design;
film/television;
fine art;
graphic design;
illustration;
photography;
visual art.
Any design-based course will give you a good grounding and knowledge of design, art history and printing techniques.
Some roles don't require a degree as job offers may be based on the standard of portfolio work and not on educational qualifications. However, progress without formal training is extremely difficult, and the vast majority of graphic designers have higher qualifications.
A pre-entry postgraduate qualification isn't needed, but pre-entry experience is essential.
SKILL REQUIREMENTS
Apart from technical and drawing skills, you will need to show:
- passion and enthusiasm for design, with a creative flair;
- a flexible approach when working in a team;
- excellent communication skills in order to interpret and negotiate briefs with clients;
- good presentation skills and the confidence to explain and sell ideas to clients and colleagues;
- time management skills and the ability to cope with several projects at a time;
- accuracy and attention to detail when finalising designs;
- being open to feedback and willing to make changes to your designs;
- effective networking skills to build contacts.
JOB MARKET
As per Bureau of labour statistics, Employment of graphic designers is projected to show little or no change from 2014 to 2024. Graphic designers are expected to face strong competition for available positions.
ARE YOU FIT FOR THE JOB?
Graphic design degrees require a concentration in product design, website design, and publication design. Illustration students have some graphic design training, but most of their coursework includes art history, drawing, and painting.
If you like to draw and illustrate concepts, illustration would be a good fit. If you prefer to code, make websites, and do detail-type work, then graphic design might suit you better.
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