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 UX(user experience) designers measure and optimise applications (usually web based) to improve ease of use (usability), and create the best user experience by exploring many different approaches to solve end-users’ problems. One way that a UX designer might do this is by conducting in-person user tests to observe behaviour. They then refine and tweak apps, software and websites to create products that people like and find easy to use.

A similar role is that of a UI (user interface) designer. However, UI designers focus more on designing the presentation and interactivity of a product. Some roles combine both UX and UI.

For a UX designer, typical duties include:

• considering existing applications and evaluating their UX (user experience) effectiveness

• considering the human-computer interaction (HCI) element of a design

• using online tools, such as screen readers, to aid their research

• running user testing of applications, software and websites

• defining interaction models, user task flows, and UI (user interface) specifications

• communicating scenarios (hypothetical users), end-to-end experiences, interaction models, and screen designs to other people working on a product

• working with creative directors and visual designers to incorporate a visual or brand identity into the finished product

• developing and maintaining design wireframes (basic mock-ups of applications) and specifications

Qualifications and training required for UX Designers

There are routes into UX design for both graduates and school leavers. Many UX jobs advertised ask for a bachelors degree in a design or computing-related subject, such as HCI (human computer interaction). To enter the profession without a degree, you could start out in another digital design role and specialise in UX when you have built up a portfolio of experience. Alternatively you could start by seeking out one of the few UX apprenticeships available.

Key skills for UX designers

• Artistic eye for design

• Ability to think creatively

• Mathematical aptitude and strong problem-solving skills

• Excellent IT and programming skills

• Excellent organisational, time and project management skills

• Accuracy and attention to detail

• An understanding of the latest trends and their role in a commercial environment

• Self-development skills to keep up to date with fast-changing trends

• Professional approach to time, costs and deadlines

Typical employers of UX designers

• Financial services organisations

• Manufacturing companies

• Educational institutions

• Banks

• Specialist software development companies

• Consulting firms

• Telecommunications companies

• Public sector organisations

• Self-employment is also an option for UX designers

UX design jobs are advertised online, by careers services and by recruitment agencies.