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Jayalakshmi Kuber: The Woman Behind Infobells’ Engaging Storytelling Success
In a world where women’s empowerment is gaining momentum, stories of women breaking barriers and forging new paths in various industries are increasingly coming to the fore. In the vibrant world of children’s education and entertainment, few stories are as compelling as that of Jayalakshmi Kuber, the Co-Founder and Creative Head of Infobells. Her journey in the category of children’s educational content is not just a story of business success but a testament to the vital role women play in shaping young minds through creativity and storytelling.
Early Beginnings: A Coding Enthusiast’s Journey
Jayalakshmi’s journey began in the college labs of Coimbatore, Tamil Nadu, where her fascination with computers and coding took root. Her early encounters with coding were filled with excitement and joy, turning each session into a celebration of creativity and problem-solving. Introduction to Flash Animation in her final college year was a turning point, igniting a passion for bringing stories to life through animation.
After completing her studies and marrying her husband Kuber, Jayalakshmi embarked on a new chapter in her life. The couple moved to Bengaluru, where they manage their office. It was during her pregnancy in 2004 that Jayalakshmi rekindled her love for Flash animation. This period of introspection and creativity laid the groundwork for what would eventually become Infobells. In her own words, Jayalakshmi describes herself as an “accidental entrepreneur”, whose journey into the world of children’s content creation began with a simple yet powerful idea.
Infobells: A Symphony of Creativity and Education
Infobells, Co-founded by Jayalakshmi and her husband, began as a whisper of an idea that turned into a global phenomenon. With over 170 million subscribers on YouTube, Infobells stands as a testament to the power of engaging storytelling combined with educational content. Jayalakshmi’s belief that every child is like a treasure chest waiting to be discovered is evident in the content Infobells produces – a blend of joy, education, and boundless imagination.
Under Jayalakshmi’s creative direction, Infobells focuses on the idea that children learn best not through textbooks but through laughter and joy. This philosophy is central to their approach, ensuring that every piece of content leaves a positive and lasting impression on young minds. The success of Infobells is also a credit to her husband Kuber, who has been instrumental in realizing and sculpting Jayalakshmi’s dreams into reality.
Overcoming Challenges: A Tale of Resilience and Determination
The journey to making Infobells a household name was not without its challenges. The shift from publishing in physical media to establishing an in-house animation studio was fraught with difficulties, especially as the world of physical media consumption began to decline. This transition period saw the couple making tough decisions, including downsizing their creative team.
However, their resilience and determination shone through during these challenging times. The decision to embrace the digital world by posting content on YouTube marked a new beginning for Infobells. After four years of perseverance and hard work, their efforts paid off, allowing them to reach a global audience and make a significant impact on the world of children’s content.
Building Dreams in Bangalore: The Entrepreneurial Journey of Infobells’ Founders
In the bustling city of Bangalore, where tradition converges with innovation, the inspiring entrepreneurial journey of Kuber Natarajan and Jayalakshmi Kuber unfolds. This dynamic duo, armed with passion, creativity, and a profound understanding of childhood, embarked on the adventure of co-founding Infobells Interactive Solutions in 2009, leaving an indelible mark on the landscape of children’s edutainment in India.
For Kuber Natarajan, an engineering graduate from SRM University, and Jayalakshmi Kuber, a computer graduate of PGS University with animation expertise, Bangalore was not just a location—it was the canvas where their dreams found expression. The city’s diverse culture, rich heritage, and a thriving talent ecosystem provided the perfect backdrop for their creative vision. The cosmopolitan nature of Bangalore allowed Infobells to tap into a spectrum of ideas, ensuring that their content was not just locally relevant but resonated globally.
As young parents during the founding times, Kuber and Jayalakshmi were driven by a heartfelt mission to create meaningful edutainment content for children. Their focus on inclusivity shines through in their rhymes, available in languages like Hindi, Tamil, Telugu, Kannada, and Bengali, apart from English. This linguistic diversity ensures that children across India can enjoy and connect with the content, fostering a sense of unity and cultural appreciation.
Their vision went beyond content creation—it was about connecting with children on a personal level. Kuber Natarajan understood the importance of adapting content to match the genuine interests of children, ensuring that each piece was not just educational but also a source of joy. This approach aimed to create a holistic learning experience for young minds, instilling moral values during their formative years.
The turning point came when young ones started recognizing and embracing their IP characters—Chinnu, Chitti, and Pappu. Today, these characters have become household names, symbolising the success of Infobells in connecting with its audience on a personal level.
Driven by a desire to preserve cultural heritage, Kuber aimed to intertwine traditional rhymes and stories with local culture. Beyond entertainment, their mission extended to instilling moral values during the formative years, creating a holistic learning experience for young minds.
Undeterred by success, Infobells continued to push boundaries by creating animated Songs and Tales of Janapada, the local folk song. This creation not only resonated with the audience but was also selected for the 8th International Children Film Festival in 2013, adding to the studio’s list of achievements.
Infobells’ multilingual rhymes have become a source of joy for both small kids and parents, providing a platform for quality parenting time. The shared experience of singing along and learning in various languages enhances the bond between parents and their little ones.
Mr. Kuber’s leadership style is characterised by his well-travelled and well-mannered approach, inspiring his team to create extremely attractive and interesting products. The emphasis on promoting cultural and moral values aligns with the broader goal of contributing positively to the development of young minds.
Infobells: A Testament to Commitment
Infobells stands as a testament to Kuber Natarajan and Jayalakshmi Kuber’s commitment to understanding and adapting to the evolving interests of young minds. It makes learning not just informative but also an exciting journey filled with curiosity and joy. In the bustling city of Bangalore, the dreams of Infobells continue to inspire, shaping the future of children’s edutainment in India and beyond.
A Beacon of Inspiration
Today, Jayalakshmi Kuber reflects on her journey with pride, recognizing the impact Infobells has had on millions of young minds. Her story is a beacon of inspiration, highlighting that every challenge is an opportunity and every setback a stepping stone towards success. Her message to dreamers everywhere is “keep dreaming, keep creating, and believe in the magic of your journey.”
Jayalakshmi’s tale is not just about the success of Infobells but also about the power of passion, creativity, and perseverance. It serves as a reminder that with the right mix of determination and support, any dream can be transformed into a vibrant reality.
Infobells Surpasses 150 Million Edutainment Subscribers on YouTube, Championing Content in Indian Languages
BANGALORE (KARNATAKA) [INDIA]: January 10: Infobells Interactive Solutions, founded by the dynamic duo Kuber Natarajan and Jayalakshmi Kuber in 2009, has become a powerhouse in the world of children's edutainment. From its humble beginnings in Bangalore, the company's commitment to meaningful and culturally rich content has propelled it to surpass 150 million subscribers on YouTube, making it the largest regional edutainment channel in India.
Choosing Bangalore as the creative hub was a deliberate move for Kuber and Jayalakshmi. The city's diverse culture and thriving talent ecosystem provided the perfect backdrop for their vision of creating content that not only educates but also connects with children on a personal level. The cosmopolitan nature of Bangalore allowed Infobells to tap into a broad spectrum of ideas, ensuring that their content resonated not only locally but also with a global audience.
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