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How to do online marketing through e-commerce websites?

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Maybe you want to sell your handmade goods around the world, or test the market for your groundbreaking new product. Or maybe you have a real-world store that you want to expand to the digital realm.

No matter what you create, you'll need a place to sell it—and the internet is rich with real estate for your storefront.

Opening an online store is easy—you don't need to hand-code a dedicated digital shop to get your business off the ground.

The hard part is picking a platform. Here are the many ways that you can start your own online business and bring whatever you create to the masses.

 

Online Marketplaces

 

Imagine getting guaranteed, primo shelf space for your product at a major retailer. They'd handle everything, and you'd just focus on the merchandise.

That's what online marketplaces offer. You create an account, and list your products in a store that already has millions of visitors. When those people search for "widget", they just might find—and buy—your widget.

That's what eBay, Etsy, AliExpress (a retail site from Alibaba—which is a wholesale site from China that lets factory directly sale their products in bulk), and other stores are designed around. They don't directly sell products on their own—instead, they maintain an online market where everyone can list their wares. Amazon does something similar: they sell their own products, but also let you list your own products for sale.

Here's how they work:

  1. You create an account, and often also create a companion payment account (typically PayPal).

  2. Then, fill out the site's forms to list your existing products for sale, following that marketplace's guidelines for adding your product description, images, price, and more.

  3. If you want, you can market your products, telling friends and followers about your new store. Or you could just sit back and wait, and let people discover your items through the site's search.

  4. Once someone buys something, you'll get a notification to package and ship your product to the customer.

That's all. You won't have that many options to make your store stand out, but hey: you've got a huge audience, and won't have to worry much about your store.

Where to Sell:

  • Amazon for listing name-brand products, books, and other items that have a bar code. It's a great place to sell used books, generic products you've imported, or perhaps a new product that fits a category people would search for. Amazon also offers fulfillment services, where they can ship your products and handle customer service as well.

  • Ebay for selling any random thing. You can auction your used iPhone or kid's outgrown clothes, or sell your new products with a fixed price. Unbranded items fit here a bit better than Amazon, and you can even find buyers for broken electronics (people are always seeking parts). Again, make sure it's something people are looking for.

  • Etsy for handcrafted products and art supplies. If you know how to make cute, eye-catching products—or want to sell the products others need to make them—this is your marketplace. Even if your product is a brand new idea that no one would search for, it might get discovered by Etsy's engaged community.

  • Bonanza or Storenvy for your own store inside a larger store. You'll have more flexibility in terms of branding, and people can still discover your shop from a site-wide search.

  • Alibaba for selling wholesale products directly from a factory. If you make the best widgets in the world and want to directly sale them to stores, list them here and buyers just might discover them.

  • App Stores and Specialized Markets for selling digital products. Typically you'll find a market designed for the types of products you're selling—the Kindle store for eBooks, a WordPress market for website themes, Bandcamp for music, Steam for games—and list your products there.

What It'll Cost: Fees vary widely between marketplaces. For example:

  • eBay lets you list 50 items for free per month, and then charges 10% of the total sale plus standard PayPal fees of 2.9% + 30¢ per transaction.

  • Etsy charges 20¢ per listing, 3.5% per sale, along with PayPal fees for payments.

  • Amazon charges a 8-25% referral fee, depending on the category, along with a $1.35/purchase closing fee.

 

Benefits of Web Stores

 

  • Control over branding, education, and experience. Your own web store means your own everything. You control layouts, design, navigation and more. Want a customer to take a certain journey and discover your brand in a certain way? You can. An entrepreneur selling a product new to the market can use a web site to educate, too.

  • Access to customer data. With your own web store, email addresses are yours to add to mailing lists. Say hello to email marketing. Depending on your platform, you’re also privy to information like purchase history, average cart spend and a lot of other data that can be used to build a loyal fan base.

  • Take home more revenue. No listing or sales fees means that there is more money in your pocket. A monthly fee for your platform and a fee for certain payment gateways may be your only recurring costs. A web store requires more hustle, but you pocket all your profit.

  • More efficient marketing. Using Facebook Ads or Google Adwords with an independent web store is a potent combination. Using paid ads to get traffic to a marketplace, (where buyers often need to make an account) is a waste of money, especially when you’re paying listing and sales fees.

  • Future proof. 18–26 year olds are more likely to buy from independent retailers online — a trend that will only continue. Sellers of unique products need to create a memorable buying experience and a trustworthy brand that creates a loyal following. Use a customizable web store to convey a strong and emotive story.

 

 Limitations of Web Stores

 

  • More involved to set up. Setting up your own independent web store requires more of a time investment. Imagery, branding, terms & conditions etc. It’s quick and easy to make a web store good, but much more time consuming to make it exceptional. Nothing great is easy!

  • Payment gateways. Trust is important with a brand, especially when it comes to customers giving you money — PayPal, Stripe, and Braintree being the most trusted methods. But these methods (esp. PayPal and Braintree) are non-functional or severely restricted in countries like Ukraine, Haiti, Lebanon and Pakistan. If you want to sell to these countries, you’ll need to find an alternative method, usually unique to that country or area.

  • Manual marketing. While marketplaces have ‘automatic’ marketing, your web store sales will be scarce if you’re not undertaking some form of advertising. Influencer and content marketing as well as SEO are good unpaid marketing techniques but they take time. The complexities of Facebook Ads or Google Adwords can be daunting at first, but they’re essential to drive the traffic into your online store.

  • Keeping up to date. In the last 18 months, the ecommerce industry has seen live chat go from novel convenience to an essential feature. Product videos are becoming more popular and user generated content quickly became essential for trust. These are trends that you need to proactively keep up to date with to gain and retain the trust of your buyers.

 

We are pleased to announce that National Skill India Mission is at the onset of a skill gap filling training program on " How to do online marketing through e-commerce websites?"– this is a project aimed to provide practical exposure for the society about how to use the online platforms for online marketing, to make leads/reaches for the products, and other services , so as  to develop the skills of our community for  better life standards for the best to the world…

 

For more details and Registration please feel free to contact – KALA NAIR (PRO) ,TEL- 04714014800

To Register : Click here



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