NSIM

Stories you may like

• Mobile Phone Technician

• BSS Diploma in Yoga

• BSS DIPLOMA IN MEDICINAL PLANTS PROCESSING

• BSS Diploma in Plumbing

• BSS Diploma in Anganwadi Worker

The public relations officer is the head of communications, public relations, or public affairs in an organization. The public relations officer of an organization is the corporate official basically answerable for dealing with the communications risks and opportunities of a business, both internally and externally. This official is commonly liable for communications to a wide range of stakeholders or partners, including employees, investors, media, bloggers, and influential members of the business network, the press, the community and the public.

Usually, the public relations officer may join forces with others in the organization to communicate with investors, analysts, customers and company Board members. Most organizations will depend on the public relations officer to advise and participate in decisions that may impact the ongoing reputation of the firm. Public Relations Officer can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. Public relations people working for a company may deal with customer relations, or the relationship between parts of the company such as the chiefs, representatives, managers and employees or diverse branch workplaces.

Eligibility Criteria for Public Relations Officer

• The applicant must be completed Tenth standard or Twelfth or its equivalent from a recognized school board.

Course Duration

• One years

Course Syllabus

Duties

• Planning publicity strategies and campaigns

• Writing and producing presentations and press releases

• Dealing with enquiries from the public, the press, and related organisations

• Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits

• Speaking publicly at interviews, press conferences and presentations

• Providing clients with information about new promotional opportunities and current PR campaigns progress

• Analysing media coverage

• Commissioning or undertaking relevant market research

• Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives

Key Skills

• Excellent communication skills both orally and in writing 

• Excellent interpersonal skills

• Good IT skills

• Presentation skills

• Initiative

• Ability to prioritise and plan effectively

• Awareness of different media agendas

• Creativity

Employment Area

• Advertising or marketing agencies

• Consultancies

• Commercial and industrial organisations

• Private companies

• Retailers

• Manufacturers

• Charities

• Government organisations

Higher Studies after Public Relations Officer

• Students who have completed one year of Public Relations Officer after Tenth or Twelfth are eligible to get admission to the related Under Graduation courses or its equivalent.

For Getting BSS courses affiliation outside Kerala state, feel free to contact Ph: 0471 272 1400, 0471 2721600, 0471 4014800