NSIM

HELLO! MOBILE APP…...

The importance of mobile phones in our everyday life and activities is undeniably unending. This is so because there is ongoing tremendous transformation in that mobile phones are no longer the ordinary communication device it used to be. It has become the colossal point of attention for individuals and businesses alike, courtesy of the various incredible features and opportunities that mobile phones offer. The cumulative progress of mobile technology, the availability and access to high speed internet and the remarkable communicative interface in these devices results into a whole level of new and innovative experience mobile computing. This is made possible through the development of mobile applications (mobile apps).

Presently, there are mobile apps for every walks of life and with no doubt they have made and are making life tremendously easy for man on a daily basis. The challenge is to know the purpose of each app and use them properly so as to get the optimum satisfaction and necessary experience they have been designed to give its users. Here comes the role of National Skill India Mission.

We National Skill India Mission (Nsim), a branch of  BHARAT SEVAK SAMAJ, the National Development Agency  , established in 1952 ,by planning commission ,  Government of India , have training centers  all over India. We are at the onset of a new social digital literacy project named “ HELLO MOBILE APP” – this is a project aimed to provide practical exposure for the society about how to use MOBILE APPS  for communication / to make payments/ purchase /marketing/ bill remittance / online reservations/education /skill development and other services , so as  to develop the skills of our community for  better life standards for the best to the world…

HELLO! MOBILE APP….

Each day thousands of mobile apps are published to the Google Play and Apple App Stores. Some of these mobile apps are games, others are social networks, and many are ecommerce apps. Many of the society are unaware of, how to utilize these apps in our everyday life. As a solution for this matter, Nsim is introducing the program called  Hello! Mobile app which is focusing to provide a realistic disclosure of mobile apps that are inevitable in our daily life. It contains lessons about how to use MOBILE APPS  for communication / to make payments/ purchase /marketing/ bill remittance / online reservations/education /skill development and other services. The main aspects included in the program is to aware and develops the skills of the society for their better life and oppurtunites.

The syllabus of Hello! Mobile app include:

1.COMMUNICATION:

Our smartphones enable constant and instant communication with our family, friends, and even work colleagues. Messaging apps have grown to provide rich services offering all kinds of interactions with others, from free text messaging, to voice and video calling, to photo and file sharing , etc…

Eg : facebook, whatsapp, google duo , etc…

2.FINANCIAL INCLUSIONS:

Despite being a new concept of making payments, mobile wallets have become popular in very short period of time. In the cashless era, mobile wallets are making their way. Individuals use wallet for different purpose from mobile reharge mobile or to make taxi payments and even shopping.These wallets have discounts offers and cashback points which hardly fail to attract customers. To make use of mobile wallets one needs to download the same for the app store or google play. Transfer money to the wallet and can use it for making payments.  

Eg: Paytm,BHIM,Paypal,etc…

3. BENEFITS/ SEVICES:

The Advantages are: Apps helps the business owners to reach their target audience directly. It helps to collect existing customer feedback and helps to enhance their product and services. Its saves lots of time and money for business owners as it can easily reach the niche. For most of us, it's sufficient to think of an app this way: an app is a software program that you use online or on mobile devices. Apps often have a specific narrow use, such as a “shopping app” for your smartphone. But that's not always the case. Some are very broad and perform a lot of tasks. Online slot reservation,  Digital menu card, Ordering online and online delivery {fast food chains},  Location – based deals, Online presence, especially on social media websites, Loyalty programs, Better ROI on specials you offer, Online promotion through ‘check in’ apps, Online promotion through ‘check in’ apps, Online reviews and ratings,

we should distinguish among several types of travel apps that cater to different segments:

Hotel booking apps (Airbnb, Booking.com) Flight booking apps (Skyscanner, Hopper, MakeMyTrip, Goibibo, Yatra, IndiGo, ixigo) Apps for getting around (Google Maps, Citymapper) Apps for packing and organizing (Packpoint, TripIt) Apps for finding the best local entertainment (TripAdvisor, Yelp) food delivery Apps (Swiggy , Zomato Order, Uber Eats, Foodpanda, Domino’s, Pizza Hut, JustEat, Faaso’s, TastyKhana, FoodMingo)

4.ONLINE EDUCATION:

Miracles are rare these days. One miracle we keep wondering about is how mobile apps have transformed education. For the education sector, mobiles and smartphones provide a better and more engaging way of imparting education. Newer avenues of teaching and learning are opening up through mobile apps, which in turn is tremendously enhancing education like never before. Technology the world over has become a significant disruptive force for the education segment. The impact of mobile apps on education industry has been deep.

Within the classroom or outside it, using mobile apps helps accomplish a higher degree of precision and efficiency, while making it a fun way of learning or teaching. Making a case for increased penetration of mobile apps into classroom and for virtual learning, we look at some of the key benefits mobile apps have had on the education industry. Range of options , Ease of access of knowledge/ administrative resources, Learning without boundaries , Enable collaboration between students, teachers and parents , Improve engagement of student

Eg: iTunes U, Khan Academy, Coursera,etc…

5.ONLINE PURCHASE:

Convenience of online shopping. Customers can purchase items from the comfort of their own homes or work place. Shopping is made easier and convenient for the customer through internet. It is also easy to cancel the transactions

Well, who doesn’t love shopping? Especially, when we have Online Shopping apps. Gone are the days when we had to visit the mall and spend an entire day to check which brand store has got what deals just to a pair of clothes or shoes.

But now, in this eCommerce era, every little thing is possible with just a tap on our smartphones. Whether it is an apparel, accessories, or electronics, we have mobile shopping apps for anything and everything. Right from conventional markets to online websites and then to our smartphones in the form of shopping applications, shopping always finds its own way to us.

Almost all of these shopping applications provide 24X7 customer service to make sure the maximum customer satisfaction which is a vital factor for any online retailer.

Eg: Flipkart,Amazon,Snapdeal,etc…

6.ONLINE MARKETING:

Online marketplaces offer a number of advantages for small retailers, including the ability to reach new and diverse customer bases, but not all online selling sites are created equal. Some have proven invaluable resources for sellers, while others levy numerous fees without delivering a sufficient number of customers. Whether your wares are vintage clothing or handcrafted doghouses, it’s important to put time and effort into selecting the best sites to sell your products online.

Eg: Youtube,Facebook,Flipkart,etc…

7.SKILL MARKETING:

The key to living your fullest potential is developing your skills. You can only live your fullest potential if you always develop your skills so that you can give better and better value over time.

The ability, coming from one's knowledge, practice, aptitude, etc., to do something well: Carpentry was one of his many skills. ... a craft, to dance ,sing a song , painting ,wood carving etc .How one can tap his skills to earnings and for that today the best and investment free option is the online skill marketing platforms …

YouTube is a popular video sharing website where registered users can upload and share videos of their skills with anyone able to access the site worldwide. These videos can also be embedded and shared on other sites

Eg: Youtube,Facebook,etc…

8.SOCIAL MEDIA MARKETING:

Social media marketing (SMM) refers to techniques that target social networks and applications that help individuals to sell their products online without the help of middlemen. Online market platforms offer a number of advantages for individuals to sell their products from any ware to every part of the world , including the ability to reach new and diverse customer bases.

Eg : Facebook Marketplace ,flipkart , amazon ,etc…..

9.SKILL DEVELOPMENT:

Learning skill should be the first skill you develop because it greatly helps you develop other skills. An essential ingredient to have good learning skill is motivation. If you are motivated to learn about a subject, it will be much easier for you to learn it. Again, curiosity plays an important role here because a curious person is naturally motivated. Millions of people have turned to online sources for continuing education, free courses and skills training. Apps are a natural extension of that trend. Whether you're a student looking for extra resources, a knowledge-hungry geek or a professional looking to pick up a practical new skill like video editing, sound editing, photoshop, art & craft etc….., mobile apps are helpful.

Eg: Magisto,Audacity, Adobe, GoPro, etc…

10.ANALYSIS:

In this topic, you’ll learn how to use tools that can help you get the eyeballs you’ve always wanted, rather than try to appeal to a wider general audience, it’s more important to work with the audience you have and serve its needs. Smaller accounts that perhaps take more care to appeal to and communicate with their following earned more engagement from that following than even much larger accounts. We still need to learn more about the habits of micro-influencers because they’re used more often in formal transactions. But indicators point to their niche followings as prime examples of engagement practices that work and that may be replicable for larger brands.

Eg: : BuzzSumo,Mention,Facebook Premieres ,etc …

HELLO! MOBILE APP PROGRAMME DETAILS:

• Hello! Mobile App is a one day programme ,from 9:00 am to 6:00 pm.

• Number of applicants allowed per session is limited to 20.

• Each applicant must have smartphone with internet connection.

• Registration fee per applicant is Rs- 2000/-.

• National Skill India Mission certificate will be issued after training and proper evaluation.

For more details and Registration please feel free to contact – KALA NAIR (PRO) ,TEL- 04714014800