B.Voc in Marketing Management : Eligibility, Criteria, Scope, Benefits , Job Opportunities , Requirements

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Pursuing a career in marketing management in the current economic situation would be a good choice because there are various job opportunities in this field. This course will help you become smart with ways of precisely pursuing, promoting and pricing product for customers.

To become successful in this profession, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.


Eligibility Criteria for B. Voc in Marketing Management


  • Students who have completed plus two are eligible to get admission in the B.Voc course generally.

  • Those who have qualified SSLC and completed one year of BSS Master Diploma course in Marketing Management are eligible to get admission to the B. Voc course.

  • Students who have completed Plus two and one year of BSS Master Diploma course in Marketing Management are eligible to get direct admission to the second year of B. Voc course (3rd   semester).



Course Duration


  • Three years for those who enter into the course generally.

  • Candidates who have completed relevant and equivalent course are possible to get admission through lateral entry scheme (For further reference check Eligibility criteria section).


Job Duties


  • Developing strategies and tactics to boost the company’s reputation and drive qualified traffic

  • Deploying successful marketing campaigns from ideation to execution

  • Experimenting with various organic and paid acquisition channels

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

  • Deploy successful marketing campaigns and own their implementation from ideation to execution

  • Experiment with a variety of organic and paid acquisition channels like content creation, content duration, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups

  • Build strategic relationships and partner with key industry players, agencies and vendors

  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly


B. Voc in Marketing Management: Who should opt?


Listed here are the skills that ideal students of the course would possess.

  • Good communication skills

  • Set viable goals

  • Initiative, enthusiasm

  • Mature judgment

  • Flair to deal with people

  • Ability to organize and motivate others

  • Numerical aptitude

  • Attention to detail

  • Eye for business opportunity




  • Demonstrable experience in marketing together with the potential and attitude required to learn

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

  • Experience in setting up and optimizing Google Ad words campaigns

  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

  • A sense of aesthetics and a love for great copy and witty communication

  • Up-to-date with the latest trends and best practices in online marketing and measurement


Job Profiles


  • Marketing Manager

  • Marketing Research Analyst

  • Advertising or Promotions Manager

  • Social Media Manager

  • Product/Brand Manager

  • Media Planner

  • Sales Manager

  • Public Relations Specialist

  • Meeting/Event Planner

  • Marketing Coordinator

  • Customer Service Representative

  • Sales Representative



Employment Areas


  • Marketing Management

  • Brand Management

  • Asset Management

  • Corporate Sales

  • Market Research

  • Sales Management

  • Media Planning

  • Product Management

  • Digital Marketing

  • Promotional Campaigns



Top recruiters


  • Bharti Airtel

  • Hindustan Unilever

  • Sony India          

  • PepsiCo

  • Vodafone Plc.

  • Tata Motors

  • Hero Motor Corp

  • LIC

  • Colgate Palmolive

  • Maruti Udyog

  • Nestle

  • Mahindra & Mahindra

  • L’Oreal India

  • Volkswagen

  • Johnson & Johnson



‚ÄčAdvance Course


A student aspiring for more knowledge in the same or related domain can opt for higher studies in Master's degree.



To get affiliation as our skill development training and placement centre for this course Register here

Click here for know about other B.Voc courses provided by Singhania University

Related courses : B.Voc in Sales and Marketing, B.Voc in Human Resource ManagementB.Voc in Office Management & Office AutomationB.Voc in Panchakarma& Massage Therapy or B.Voc in Ayurveda Panchakarma & Massage Therapy etc.

For More Enquires, Contact : 0471-4014800


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